Deepak Goel (Group CEO- Digitally Next | iMET Global ) talks about the expectation of Companies/ Agencies from Digital Marketing Professional/Function. The sprint describes the criticality of a digital plan, where people fail miserably in meeting the expectations of the company & their business. Why it becomes necessary to judge organizations readiness towards opting for digital marketing? Why defining objectives and approach is critical? What is C-suite, Why following it, is a necessity for success? Don’t forget to provide your valuable comments and thought. We will be back soon with our sprint 2 & 3. Happy Learning & Growing.