Digital story Telling & Brand Journalism – Sprint 1

Deepak Goel (Group CEO – iMET Global | Digitally Next) in talks with Dr Amit Nagpal Amit Nagpal (Business Storyteller) on Digital storytelling & Brand Journalism. In sprint-1 Deepak asks Dr. Nagpal to elaborate on the role of effective content management & storytelling in Digital Marketing. Amit shares his belief that content is the foundation for Digital media & talks about the recent stories that circulated in the media for their content. He answers some of the questions put before him by the audience such as what should be the essential elements for a good content. He also discusses on what can be authentic content after in-depth understanding of the targeted audience. Enjoy the video which is full of wit & humour. Do provide your valuable comments and thoughts.