Tag Archives: ISOCIAL

What Companies Expect of a Digital Media Professional

Most of the digital media professionals are really cool about the technical skillset. They are very cool about the algorithm-driven skill set. But when it is about objective-driven work some way or the other they lag behind. So what are the exact things that an agency expects from a digital marketing professional? What else is needed other than technical skill sets? All these questions need an answer. Well, here I am going to tell you several things that can prove really beneficial for all the digital marketing professionals.

Companies expect professionals who can impact the top line

Companies want professionals who can help in delivering social media campaigns for a product or even for that matter for a person. Being a technology driven person is not enough to sustain your place in an organization.

More of marketing driven less of sales driven

Professionals should have an attitude of creating a brand for themselves and organization as a whole. If they are concerned more about sales in totality then yes they might generate revenue but they would eventually not impact the brand of an organization as a whole. For that to happen marketing-driven approach is a must. In other words, total brand management.

C-Suite Framework

As a professional, it is necessary to understand which model does your organization lie in. Is it Business to Business or it comes in the category of Business to Consumer.  Depending on these factor’s the whole C-Suite framework works. The first C that stands for concept tells us about the overall architecture of the organization, in other words, do you understand the line of business your organization is into. The second C stands for context which means how well you are able to translate that concept in the context of your organizational business model. After that comes the third C that is content which is one of the most important factors of an organization. Without an effective content strategy, no organization can move ahead hence having a proper content strategy and its management is a must in all organizations. The fourth C stands for communication after understanding the concept and converting it into context and creating proper content it is time to communicate. And finally after communicating it comes the fifth C which is coverage. Which can work globally or even for that matter locally?

You might be an effective SEO person or be very good in PPC campaigns. But these things are not enough to become an effective digital marketing professional. For that to happen you need to be good in all the points that I have discussed above.

How Digital Social Media is Impacting the Employability Factor?

Digital Social Media is a big word with a greater than realized impact on society in today’s time. It is not merely affecting society as a whole but also each and every one of us in one way or another, especially our employability factor.

Want to know how?

It is not a difficult job today to get information on somebody’s online footprint by the way we are connected to the world today and that is when the problem starts – “people can see what you’ve looked for, how others looked for you, your connections, and your conversations, etc. People in the corporate world don’t spend their time as much as looking at your resume as much as they do look at your personal social accounts because that is how they are able to analyze the true you and how will you be when under pressure.

Could Digital Social Media also lead the way to losing your job?

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