Tag Archives: dynamics of society

What makes a Market Leader

When we talk about becoming a market leader there are several aspects that come into play. The first and most important thing is VISION. Do you have a vision for your product? Do you really think you can achieve it? But the real truth is people are not confident enough whether their product can deliver the necessary results and hence they fail to occupy the top spots in terms of market share. It’s all about believing in your product and having faith that “Yes” I have created something which could actually be the difference maker.

Some key points need to be taken care of when we talk about becoming a market leader.

                                                 Having an attitude to become a market leader

It is very important that we possess an attitude for becoming a market leader. If you are negative about your approach towards work that is, you feel that you cannot achieve a particular goal then nobody can help you. It will become imminent that you will fail. Hence it is very important to have a positive attitude towards work.

Having a vision for your work

Another very important thing is having a vision for your product. If you really feel that your product is worthy enough of delivering the possible results then no one can stop you from achieving your goals. Given that you work really hard in achieving it.\


Third most important thing is quality. A very important factor which really has a crucial role to play. If your product delivers the expected standards then value addition is obvious. Which will result in higher demand of your product hence higher supply which would produce massive sales of your product and eventually becoming a market leader would not seem difficult after all.


There is a saying that product keeps on changing but service stays forever. Same is the case over here. If you really want your product to be differentiated from others then providing a wonderful experience to the customer becomes a must.  Nobody can stop you from becoming a market leader.

To know more about how to make your brand as a leader, have a look at the video where Sarita Chauhan (Business Power Coach) herself is talking about the same.


How Smartphones and Mobile Internet Have Changed Our Lives

20 years ago there weren’t any smartphones and since then a lot of things have changed. Now we can’t even remember the last time we actually didn’t use our smartphone for a whole day. Mobile smart devices and mobile internet are changing the way we do things and how we connect with other people. Let’s have a closer look at how smart devices really affect our everyday life.

Internet and mobile internet

3.2 billion people are now using internet, 2 billion of which are in developing countries. The global mobile broadband market is highly dynamic: market penetration increased 12 times since 2007.

As we see every day, the world is evolving and changing constantly, especially in the tech department: 8 years ago, there weren’t even smart devices for us to use. Back then we didn’t even imagine using devices like smartphones or tablets. Now we can’t imagine living without them.

The use of mobile data has grown more than exponentially in the last 5 years. By the end of 2010 mobile data was twice as much as voice data. From the beginning of 2014 to the beginning of 2015, mobile data usage has grown 55%, a data report from Ericson states. There are now nearly more mobile-cellular subscriptions (around 7 billion) than people in the world. That tells us that the people who have access to mobile internet do access the internet with more than just one mobile device.

How much time do we spend looking at our smartphones?

The average time we spend on our mobile devices daily is 3 hours and 40 minutes and that amount of time does not include the time we spend doing actual phone calls.

According to a Flurry Analytics research, 90% percent of the time we spend on our mobile devices we spend within apps. Out of 1.8 million apps that can be found in the Google Play Store (November 2015) and 1.5 million on the Apple App Store (June 2015), the average user has just 36 apps installed, but only 26% of installed apps are used daily.

25% of installed mobile apps have been used only once by the device owner in the first six months of ownership, as the graphic below shows.

Information we cannot acquire through installed apps, we look up in the mobile web through, guess what? A browser app.

How important is your smartphone?

According to the participants who took part in this survey conducted by Bank of America, they couldn’t last a day without their smartphones.

91% say that their smartphone is very important and for 60% it is even more important than coffee.

For 96% of Millenials (people aged 18-24) the smartphone is very important and for 93% it is definitely more important than deodorant and for 93% more then the toothbrush.We check our mobile devices every 6.5 minutes.