Tag Archives: Digital Marketing

What Companies Expect of a Digital Media Professional

Most of the digital media professionals are really cool about the technical skillset. They are very cool about the algorithm-driven skill set. But when it is about objective-driven work some way or the other they lag behind. So what are the exact things that an agency expects from a digital marketing professional? What else is needed other than technical skill sets? All these questions need an answer. Well, here I am going to tell you several things that can prove really beneficial for all the digital marketing professionals.

Companies expect professionals who can impact the top line

Companies want professionals who can help in delivering social media campaigns for a product or even for that matter for a person. Being a technology driven person is not enough to sustain your place in an organization.

More of marketing driven less of sales driven

Professionals should have an attitude of creating a brand for themselves and organization as a whole. If they are concerned more about sales in totality then yes they might generate revenue but they would eventually not impact the brand of organization as a whole. For that to happen marketing driven approach is a must. In other words total brand management.

C-Suite Framework

As a professional it is necessary to understand which model does your organization lie in. Is it Business to Business or it comes in the category of Business to Consumer.  Depending on these factor’s the whole C-Suite framework works. The first C that stands for concept tells us about the overall architecture of the organization in other words do you understand the line of business your organization is into. Second C stands for context which means how well you are able to translate that concept in context of your organizational business model. After that comes the third C that is content which is one of the most important factors of an organization. Without an effective content strategy no organization can move ahead hence having proper content strategy and its management is a must in all organizations. Fourth C stands for communication after understanding the concept and converting it into context and creating proper content it is time to communicate. And finally after communicating it comes the fifth C which is coverage. Which can work globally or even for that matter locally.

You might be an effective SEO person or be very good in PPC campaigns. But these things are not enough to become an effective digital marketing professional. For that to happen you need to be good in all the points that I have discussed above.

What makes a Market Leader

When we talk about becoming a market leader there are several aspects that come into play. The first and most important thing is VISION. Do you have a vision for your product? Do you really think you can achieve it? But the real truth is people are not confident enough whether their product can deliver the necessary results and hence they fail to occupy the top spots in terms of market share. It’s all about believing in your product and having faith that “Yes” I have created something which could actually be the difference maker.

Some key points need to be taken care of when we talk about becoming a market leader.

                                                 Having an attitude to become a market leader

It is very important that we possess an attitude for becoming a market leader. If you are negative about your approach towards work that is, you feel that you cannot achieve a particular goal then nobody can help you. It will become imminent that you will fail. Hence it is very important to have a positive attitude towards work.

Having a vision for your work

Another very important thing is having a vision for your product. If you really feel that your product is worthy enough of delivering the possible results then no one can stop you from achieving your goals. Given that you work really hard in achieving it.\


Third most important thing is quality. A very important factor which really has a crucial role to play. If your product delivers the expected standards then value addition is obvious. Which will result in higher demand of your product hence higher supply which would produce massive sales of your product and eventually becoming a market leader would not seem difficult after all.


There is a saying that product keeps on changing but service stays forever. Same is the case over here. If you really want your product to be differentiated from others then providing a wonderful experience to the customer becomes a must.  Nobody can stop you from becoming a market leader.

To know more about how to make your brand as a leader, have a look at the video where Sarita Chauhan (Business Power Coach) herself is talking about the same.


4 Important Content Writing Tips for Better SEO

SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making web pages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years.

You might think that the old approach to creating SEO articles is a thing of the past. But in reality, content that gets highly ranked on search engines is what many marketers are still aiming to achieve. The name of the game might have changed. The methodologies and approach may have tremendously evolved as well. But the goal still remains the same.

4 Important Content Writing Tips:

Target Multiple Keywords

Choose and focus on writing topics that can target multiple keywords. This will ensure that your content can consistently drive traffic through search.

It’s conventional wisdom for content to target a primary keyword. However, many marketers forget to maximize their content’s potential by including and targeting secondary search terms (long tails). That’s often enough to amplify its ability to attract more organic traffic in an extreme way.

Improve Readability

Readability has a direct impact on user engagement metrics, which is one of the most important areas that Google looks into in ranking web pages nowadays. In the last Search Ranking Factors by MOZ,  reading level was recognized by several experts as a mid-tier ranking signal or page-level keyword-agnostic features. But many things have changed in Google’s core algorithm over the past couple of years, and user experience is playing a much bigger role now.

Format Content for Featured Snippets (Google Answer Box)

Include sections in your content that can directly answer question-based queries. Google has different factors in play for this specific search listing (apart from the usual organic search ranking factors), but what’s more important is to ensure that your content is well-formatted and prepared to adapt to these sets of queries. Based on many experts observations, below are some of the key signals Google uses to determine which pages rank first:

  • Provide most accurate answers to these types of queries.


  • Number and quality of links pointing to the page
  • Engagement Metrics Matter


Aim to Convert

Every bit of content you create must have its own goal and serve a purpose. Most of the time, we build content to get our sites ranked for our campaign’s target keywords. We often forget what to do with the traffic we get from these efforts, such as:

  • Attracting business leads, through exemplifying the brand’s expertise.
  • Building relationships with other publishers and influencers, through citing their works.
  • Strengthening readership and building your social following base, through consistent efforts to educate your target market.

Positive Impact of Digital Media on Businesses

Modern media is no longer confined to a television or radio show, newspaper or advertisement. Instead, today’s media — from text to video and sound — can be saved and shared electronically, using everything from desktop computers to small mobile devices. This electronic dissemination of media has had a powerful impact on the way people communicate for personal reasons, school and even business. Today we are going to talk about positive impact of digital media on businesses.

Faster Information

Thanks to digital media, companies can get their information out to the public faster than ever. Instead of printing inserts and waiting for the Sunday paper to announce their sales, companies now can let the world know about an exciting promotion through email, social networking, their websites and Internet ads.

Greater Reach

Digital media means businesses can reach more customers than ever before. A simple promotion featuring a giveaway or a freebie can earn a business hundreds or thousands of Facebook fans and email and text message subscribers, meaning that the business can send a message to these consumers with just a touch of a button.


Using digital media means using new technology both to create and support the media. New technology can be an asset for your business. When you adopt smartphones and laptops in order to use digital media, you also can positively influence other areas of your business. For example, such mobile technology makes communication among employees much easier.


Thanks to digital media, businesses now have many more options that they can choose from when seeking to get word out about their businesses. Instead of choosing among a TV or radio commercial or a print advertisement, they can now create media that is a combination of audio, visual, text and interactive media. This mixed media can appeal to a larger audience with differentiated preferences.

Are you part of the Big Data revolution?

Did you know that we perform 40,000 search queries every second (on Google alone) which is approximately equal to 1.2 trillion searches per year? In Aug 2015, over 1 billion people used Facebook in a single day. Every minute up to 300 hours of video is uploaded to YouTube alone. By 2020, we will have over 6.1 billion smartphone users globally. There’s an ocean of data flowing all around us. The data volumes are exploding, more data has been created in the past two years than in the entire previous history of the human race. So the big question is, ‘Are we putting this data to any use?’ To frame it in a different way, ‘Can we derive something meaningful out of this magnanimous amount of data around us?
Let us try to find some great derived uses out of the BIG DATA REVOLUTION.

BIG DATA in Healthcare
Until now healthcare sector had been plagued by unsuccessful attempts in utilizing the electronic data to make it cost-effective for both the industry & the customers. However, Big Data has now aided hospitals in using the data collected from a cell phone app, from millions of patients, to allow doctors to use evidence-based medicine. Isn’t that great?
Free public health data and Google Maps have been used by the University of Florida to create visual data that allows for faster identification and efficient analysis of healthcare information, used in tracking the spread of chronic disease.

BIG DATA in Banking & Securities
Big Data has changed the picture for banks & other financial institutions to an extent that they are already heavily dependent on data for trade analytics, pre-trade decision-support analytics, sentiment measurement, Predictive Analytics etc. Banks also rely on big data for risk analytics including; anti-money laundering, demand enterprise risk management, “Know Your Customer”, and fraud mitigation.

BIG DATA in Transportation
God bless Google map and other related apps for making our lives easier. Big data has helped governments in traffic control, route planning, intelligent transport systems, congestion management and so much more. We get to our destinations now despite heavy traffic because the intelligent apps of today use data & GPS to find the most convenient route for us to reach our destinations.
These are just a few of the hundred areas getting impacted by data on an everyday basis. It has also impacted governments and agencies in being impactful & efficient. Well, I am excited about the Big Data Revolution, are you?
Source: forbes.com, simpilearn.com for statistics.

What is lacking in our Education System?

When we ask people on what they feel about the Indian education system, we get diverse opinions. Opinions are often diverse because some areas of our education system are exceptionally well, however some are equally lagging behind. The intent is not to knit a web of words but to know what exactly lacks in our Education System. Let us look into the possible reasons.

Theory vs. Practical

It has been proved by science that the human brain recognizes and remembers pictures, art, and colours more than words and phrases (basically theory stuff), a formula being used around the world for easy and rapid cerebral development. Most of our schools still lack in imparting practical knowledge to the students and avoid using pictures and art as a mode of knowledge and understanding. Innovation is not encouraged.

Less Digitization

Most of our classrooms still use a blackboard, chalk & duster, whereas some students do not even have the privilege of classrooms and they get their education on open grounds with or without a teacher present. Modern-day classrooms across the world make use of the internet, projectors, smart boards and more to bring students at par with the latest developments & inventions across the world, which sadly is not the case in most of the Indian classrooms today.

Less focus on all-round development

I am glad to say that this picture has started changing, but we still have a long way to go. Every parent has to realize that being an engineer or a doctor is not what makes a child successful & these young minds are capable of doing much more than that. Your child can be a soccer player or a drummer and can do so well that he is taken care of for his entire life ahead. The schools have finally started giving the required attention to the all-round development of students by encouraging participation in sports, stage activities and more which will be helpful in taking the students to great heights in the future.
Less knowledge-driven institutions

One sad reality of the educational institutions that is hard to swallow is their business and profit-driven approach. The focus is more on higher admissions, developing curriculum and activities that can derive more profits rather than impart quality education to children. This has to change if we need to shape the future of India the right way & in the right direction. If technology can do wonders in other fields, then why the same technology can’t be used here as well to understand and analyze the statistics of the education system in India. Tools such as Analytics can do wonders in bringing standardization and quality in every school turning every classroom into a SMART classroom. The question that we need to ask ourselves is why haven’t we?

The Wave of Digital Transformation

Is Digital Transformation a Pandora’s Box or a Box of Opportunities?

It has already begun. Yes it has! The wave of Digital Transformation has already become an influential part of our lives. From reading news on apps to online shopping, from online movie streaming to ordering food, from online bank transactions worth millions to booking a ride, we are surrounded by digital avenues everywhere and we make use of it in our everyday life.

 But here comes the big question:

 Where is this transformation headed?

When asked about the same, Stephen Dantas (Founder – Digityll, US) has his opinion to share. He feels these technologies are making people nervous and confused because people find it complex. Whereas digital is actually a tool kit. You use the right tool to fix the right problem at the right time. Digital is a synonym of the pace of change happening in today’s world.

 What are the components of this Digital transformation?

Shephen identifies 4 key components:

1.     Social

2.     Mobile  

3.     Analytics

4.     Cloud

 Does everybody and every business necessarily have to be a part of this transformation?

Well, not necessarily. You become a part of the change when it makes sense for your business or when it gives you the advantage for increasing your potential and achieve more through new technologies thereby providing you prototype solutions for your problems. Not all 4 components may be useful but if even one component impacts your business positively, you should definitely embrace the change then.


Watch iSoCIAL’s video on Digital Transformation to know more. Click Here https://goo.gl/KFtuWA


How Digital Social Media is Impacting the Employability Factor?

Digital Social Media is a big word with a greater than realized impact on society in today’s time. It is not merely affecting society as a whole but also each and every one of us in one way or another, especially our employability factor.

Want to know how?

It is not a difficult job today to get information on somebody’s online footprint by the way we are connected to the world today and that is when the problem starts – “people can see what you’ve looked for, how others looked for you, your connections, and your conversations, etc. People in the corporate world don’t

spend their time as much at looking at your resume as much as they do looking at your personal social accounts because that is how they are able to analyze the true you and how will you be when under pressure.

Could Digital Social Media also lead the way to losing your job?

It may. Digital Social Media does not only tell the world about who you are and what you do, it allows the world to get a peek inside your mind and your personality in general. It shall tell the people the kind of a person you really  are, all the work that have you previously done, the way you were assessed at your previous job, if you are a team player and more. Knowing the answers to just these questions is sufficient for the employer to make their decision as to hire you or not.

Can Social Media presence also make an employer offer you a job?

The answer is definitely yes, your online presence makes them see you as a star with your amazing fan following on some of the many available platforms. Some employers like a people’s person and that is when you can impress them by creating a popular and friendly online footprint.

So run a check on your Digital Social Media accounts today and start setting them in the right direction, you never know who might be looking into your personal online space at the moment and thinking of hiring you.

]You may also refer to iSoCIAL’s HAT-3 videos on Digital Digital Employability for a deeper understanding.  Click here https://goo.gl/Z7l7Y3

5 SUPERPOWERS of a Digital Marketing Professional

Why do you think clients allot budgets to agencies? It may be for increasing sales or it may be for facilitating marketing efforts with the intent to derive the right revenues. So as a Digital Media Professional, do you understand business cycle? Have you got the creativity quotient checked? Do you have a performance tracker in place to measure the outcome? Also do you know that not all things are technical in Digital Media? Top most drivers of Digital Media are content & visuals.

Digital Marketing Professional

There are essentially 5 key areas or POWERS that sum up Digital Marketing that are:

  •         1st POWER: Web Essentials Management (WEM)

WEM includes anything that relates with the presence for the client such as web portals, websites, micro sites, landing page, apps and so on.

  •         2nd POWER: Visual Impact Management (VIM)

VIM includes all the driven and driving visuals. It is about how effectively one is able to put the tools in place while working on a visual impact strategy. Typography, mind maps or conversational visuals or a YouTube channel with video content.

  •         3rd POWER: Marketing Content Management (MCM)

Text gives all the interesting deliverables such as blogs, articles, daily updates for Social Media Optimization. Visual in the form of info graphic. Next comes motion which is getting increasingly popular these days in the form of videos or demos of your product.

  •          4th POWER: Internet Marketing

Internet Marketing is more driven by the search engines strategies in place where Pay-per-click (PPC), Search Engine Optimization (SEO) will be a part of it. It could be complimented with Retargeting, Affiliate marketing, Ad sense and more not to forget Email campaigning for impacting overall branding.

  •         5th POWER: Digital Media Campaign Design & Implementation

This power includes areas such as Social Media Optimization (SMO), Online Reputation Management (ORM), and Online Personal Branding.

So as a digital agency or digital marketing employee do you have a sound understanding of all the 5 powers, which is a question you need to ask yourself.

Refer to iSoCIAL’s HAT 3 Sprint 2 – “What Agencies expect from a Digital Marketing Professional” video on Digital employability to learn more. Click here https://goo.gl/evXmNr



What Companies expect from Digital Media Professionals


Businesses today need professionals that understand and work towards achieving the required objectives; whether it is to help the companies in impacting the top line in the form of sales, lead management, lead generation or a more marketing driven approach in terms of brand management.

Digital Marketing


When one talks or refers to brand management, they are not just referring to algorithm driven routine to be followed online, instead they expect from us to understand what total online brand management is. Similarly if the objective is to engage people, companies would expect us to know the deliverables in terms of community engagement using an effective digital media campaign.


Understanding the clients business whether it is more business to business or business to customers is a criticality that digital media professionals tend to give a miss today. Believe me, it makes a lot of difference. So it is imperative to understand the underlying objective with the help of the popular C-suite framework.


  1. CONCEPT refers to understanding the line of business for the client
  2. CONTEXT is the understanding of the business plan of the client’s company
  3. CONTENT is the right content strategy derived from the business plan
  4. COMMUNICATION is the use of different mediums to deliver the client’s content
  5. COVERAGE refers to the targeted audience, it may local/global and so on
  6. CREDIBILITY building involves image management, online reputation management, personal branding and more.

So, put in your efforts and time in first understanding what your client wants from you and what is his business like and then develop a strategy around using the C-suite network.

Refer to iSoCIAL’s HAT3 – Digital India/Employability

Sprint 1, to learn more click here: