Tag Archives: Digital Marketing

What Companies Expect of a Digital Media Professional

Most of the digital media professionals are really cool about the technical skillset. They are very cool about the algorithm-driven skill set. But when it is about objective-driven work some way or the other they lag behind. So what are the exact things that an agency expects from a digital marketing professional? What else is needed other than technical skill sets? All these questions need an answer. Well, here I am going to tell you several things that can prove really beneficial for all the digital marketing professionals.

Companies expect professionals who can impact the top line

Companies want professionals who can help in delivering social media campaigns for a product or even for that matter for a person. Being a technology driven person is not enough to sustain your place in an organization.

More of marketing driven less of sales driven

Professionals should have an attitude of creating a brand for themselves and organization as a whole. If they are concerned more about sales in totality then yes they might generate revenue but they would eventually not impact the brand of an organization as a whole. For that to happen marketing-driven approach is a must. In other words, total brand management.

C-Suite Framework

As a professional, it is necessary to understand which model does your organization lie in. Is it Business to Business or it comes in the category of Business to Consumer.  Depending on these factor’s the whole C-Suite framework works. The first C that stands for concept tells us about the overall architecture of the organization, in other words, do you understand the line of business your organization is into. The second C stands for context which means how well you are able to translate that concept in the context of your organizational business model. After that comes the third C that is content which is one of the most important factors of an organization. Without an effective content strategy, no organization can move ahead hence having a proper content strategy and its management is a must in all organizations. The fourth C stands for communication after understanding the concept and converting it into context and creating proper content it is time to communicate. And finally after communicating it comes the fifth C which is coverage. Which can work globally or even for that matter locally?

You might be an effective SEO person or be very good in PPC campaigns. But these things are not enough to become an effective digital marketing professional. For that to happen you need to be good in all the points that I have discussed above.

What makes a Market Leader

When we talk about becoming a market leader there are several aspects that come into play. The first and most important thing is VISION. Do you have a vision for your product? Do you really think you can achieve it? But the real truth is people are not confident enough whether their product can deliver the necessary results and hence they fail to occupy the top spots in terms of market share. It’s all about believing in your product and having faith that “Yes” I have created something which could actually be the difference maker.

Some key points need to be taken care of when we talk about becoming a market leader.

Having an attitude to become a market leader

It is very important that we possess an attitude for becoming a market leader. If you are negative about your approach towards work that is, you feel that you cannot achieve a particular goal then nobody can help you. It will become imminent that you will fail. Hence it is very important to have a positive attitude towards work. Continue reading What makes a Market Leader

4 Important Content Writing Tips for Better SEO

SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making web pages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years.

You might think that the old approach to creating SEO articles is a thing of the past. But in reality, content that gets highly ranked on search engines is what many marketers are still aiming to achieve. The name of the game might have changed. The methodologies and approach may have tremendously evolved as well. But the goal still remains the same.

4 Important Content Writing Tips:

Target Multiple Keywords

Choose and focus on writing topics that can target multiple keywords. This will ensure that your content can consistently drive traffic through search. Continue reading 4 Important Content Writing Tips for Better SEO

Positive Impact of Digital Media on Businesses

Modern media is no longer confined to a television or radio show, newspaper or advertisement. Instead, today’s media — from text to video and sound — can be saved and shared electronically, using everything from desktop computers to small mobile devices. This electronic dissemination of media has had a powerful impact on the way people communicate for personal reasons, school, and even business. Today we are going to talk about the positive impact of digital media on businesses.

Faster Information

Thanks to digital media, companies can get their information out to the public faster than ever. Instead of printing inserts and waiting for the Sunday paper to announce their sales, companies now can let the world know about an exciting promotion through email, social networking, their websites and Internet ads. Continue reading Positive Impact of Digital Media on Businesses

Are you part of the Big Data revolution?

Did you know that we perform 40,000 search queries every second (on Google alone) which is approximately equal to 1.2 trillion searches per year? In Aug 2015, over 1 billion people used Facebook in a single day. Every minute up to 300 hours of video is uploaded to YouTube alone. By 2020, we will have over 6.1 billion smartphone users globally. There’s an ocean of data flowing all around us. The data volumes are exploding, more data has been created in the past two years than in the entire previous history of the human race. So the big question is, ‘Are we putting this data to any use?’ To frame it in a different way, ‘Can we derive something meaningful out of this magnanimous amount of data around us?
Let us try to find some great derived uses out of the BIG DATA REVOLUTION.

BIG DATA in Healthcare
Until now healthcare sector had been plagued by unsuccessful attempts at utilizing the electronic data to make it cost-effective for both the industry & the customers. However, Big Data has now aided hospitals in using the data collected from a cell phone app, from millions of patients, to allow doctors to use evidence-based medicine. Isn’t that great?

Continue reading Are you part of the Big Data revolution?

What is lacking in our Education System?

When we ask people on what they feel about the Indian education system, we get diverse opinions. Opinions are often diverse because some areas of our education system are exceptionally well, however some are equally lagging behind. The intent is not to knit a web of words but to know what exactly lacks in our Education System. Let us look into the possible reasons.

Theory vs. Practical

It has been proved by science that the human brain recognizes and remembers pictures, art, and colors more than words and phrases (basically theory stuff), a formula being used around the world for easy and rapid cerebral development. Most of our schools still lack in imparting practical knowledge to the students and avoid using pictures and art as a mode of knowledge and understanding. Innovation is not encouraged. Continue reading What is lacking in our Education System?

The Wave of Digital Transformation

Is Digital Transformation a Pandora’s Box or a Box of Opportunities?

It has already begun. Yes it has! The wave of Digital Transformation has already become an influential part of our lives. From reading news on apps to online shopping, from online movie streaming to ordering food, from online bank transactions worth millions to booking a ride, we are surrounded by digital avenues everywhere and we make use of it in our everyday life.

 But here comes the big question:

 Where is this transformation headed?

When asked about the same, Stephen Dantas (Founder – Digityll, US) has his opinion to share. He feels these technologies are making people nervous and confused because people find it complex. Whereas digital is actually a tool kit. You use the right tool to fix the right problem at the right time. Digital is a synonym of the pace of change happening in today’s world.

 What are the components of this Digital transformation?

Stephen identifies 4 key components:

1.     Social

2.     Mobile  

3.     Analytics

4.     Cloud

 Does everybody and every business necessarily have to be a part of this transformation?

Well, not necessarily. You become a part of the change when it makes sense for your business or when it gives you the advantage for increasing your potential and achieve more through new technologies thereby providing you prototype solutions for your problems. Not all 4 components may be useful but if even one component impacts your business positively, you should definitely embrace the change then.

 

Watch iSoCIAL’s video on Digital Transformation to know more. Click Here https://goo.gl/KFtuWA

 

How Digital Social Media is Impacting the Employability Factor?

Digital Social Media is a big word with a greater than realized impact on society in today’s time. It is not merely affecting society as a whole but also each and every one of us in one way or another, especially our employability factor.

Want to know how?

It is not a difficult job today to get information on somebody’s online footprint by the way we are connected to the world today and that is when the problem starts – “people can see what you’ve looked for, how others looked for you, your connections, and your conversations, etc. People in the corporate world don’t spend their time as much as looking at your resume as much as they do look at your personal social accounts because that is how they are able to analyze the true you and how will you be when under pressure.

Could Digital Social Media also lead the way to losing your job?

Continue reading How Digital Social Media is Impacting the Employability Factor?

5 SUPERPOWERS of a Digital Marketing Professional

Why do you think clients allot budgets to agencies? It may be for increasing sales or it may be for facilitating marketing efforts with the intent to derive the right revenues. So as a Digital Media Professional, do you understand business cycle? Have you got the creativity quotient checked? Do you have a performance tracker in place to measure the outcome? Also, do you know that not all things are technical in Digital Media? Topmost drivers of Digital Media are content & visuals.

Digital Marketing Professional

There are essentially 5 key areas or POWERS that sum up Digital Marketing that are:

1st POWER: Web Essentials Management (WEM)

WEM includes anything that relates to the presence of the client such as web portals, websites, microsites, landing page, apps and so on.

 2nd POWER: Visual Impact Management (VIM)

VIM includes all the driven and driving visuals. It is about how effectively one is able to put the tools in place while working on a visual impact strategy. Typography, mind maps or conversational visuals or a YouTube channel with video content. Continue reading 5 SUPERPOWERS of a Digital Marketing Professional

What Companies expect from Digital Media Professionals

WHAT DO BUSINESSES NEED?

Businesses today need professionals that understand and work towards achieving the required objectives; whether it is to help the companies in impacting the top line in the form of sales, lead management, lead generation or a more marketing driven approach in terms of brand management.

Digital Marketing

WHAT DO CUSTOMERS EXPECT FROM DIGITAL MEDIA PROFESSIONALS?

When one talks or refers to brand management, they are not just referring to an algorithm-driven routine to be followed online, instead they expect from us to understand what total online brand management is. Similarly, if the objective is to engage people, companies would expect us to know the deliverables in terms of community engagement using an effective digital media campaign.

WHAT DO DIGITAL MEDIA PROFESSIONALS MISS?

Continue reading What Companies expect from Digital Media Professionals