Tag Archives: Digital Marketing Professional

What Companies Expect of a Digital Media Professional

Most of the digital media professionals are really cool about the technical skillset. They are very cool about the algorithm-driven skill set. But when it is about objective-driven work some way or the other they lag behind. So what are the exact things that an agency expects from a digital marketing professional? What else is needed other than technical skill sets? All these questions need an answer. Well, here I am going to tell you several things that can prove really beneficial for all the digital marketing professionals.

Companies expect professionals who can impact the top line

Companies want professionals who can help in delivering social media campaigns for a product or even for that matter for a person. Being a technology driven person is not enough to sustain your place in an organization.

More of marketing driven less of sales driven

Professionals should have an attitude of creating a brand for themselves and organization as a whole. If they are concerned more about sales in totality then yes they might generate revenue but they would eventually not impact the brand of an organization as a whole. For that to happen marketing-driven approach is a must. In other words, total brand management.

C-Suite Framework

As a professional, it is necessary to understand which model does your organization lie in. Is it Business to Business or it comes in the category of Business to Consumer.  Depending on these factor’s the whole C-Suite framework works. The first C that stands for concept tells us about the overall architecture of the organization, in other words, do you understand the line of business your organization is into. The second C stands for context which means how well you are able to translate that concept in the context of your organizational business model. After that comes the third C that is content which is one of the most important factors of an organization. Without an effective content strategy, no organization can move ahead hence having a proper content strategy and its management is a must in all organizations. The fourth C stands for communication after understanding the concept and converting it into context and creating proper content it is time to communicate. And finally after communicating it comes the fifth C which is coverage. Which can work globally or even for that matter locally?

You might be an effective SEO person or be very good in PPC campaigns. But these things are not enough to become an effective digital marketing professional. For that to happen you need to be good in all the points that I have discussed above.

What makes a Market Leader

When we talk about becoming a market leader there are several aspects that come into play. The first and most important thing is VISION. Do you have a vision for your product? Do you really think you can achieve it? But the real truth is people are not confident enough whether their product can deliver the necessary results and hence they fail to occupy the top spots in terms of market share. It’s all about believing in your product and having faith that “Yes” I have created something which could actually be the difference maker.

Some key points need to be taken care of when we talk about becoming a market leader.

Having an attitude to become a market leader

It is very important that we possess an attitude for becoming a market leader. If you are negative about your approach towards work that is, you feel that you cannot achieve a particular goal then nobody can help you. It will become imminent that you will fail. Hence it is very important to have a positive attitude towards work. Continue reading What makes a Market Leader

5 SUPERPOWERS of a Digital Marketing Professional

Why do you think clients allot budgets to agencies? It may be for increasing sales or it may be for facilitating marketing efforts with the intent to derive the right revenues. So as a Digital Media Professional, do you understand business cycle? Have you got the creativity quotient checked? Do you have a performance tracker in place to measure the outcome? Also, do you know that not all things are technical in Digital Media? Topmost drivers of Digital Media are content & visuals.

Digital Marketing Professional

There are essentially 5 key areas or POWERS that sum up Digital Marketing that are:

1st POWER: Web Essentials Management (WEM)

WEM includes anything that relates to the presence of the client such as web portals, websites, microsites, landing page, apps and so on.

 2nd POWER: Visual Impact Management (VIM)

VIM includes all the driven and driving visuals. It is about how effectively one is able to put the tools in place while working on a visual impact strategy. Typography, mind maps or conversational visuals or a YouTube channel with video content. Continue reading 5 SUPERPOWERS of a Digital Marketing Professional