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What Companies Expect of a Digital Media Professional

Most of the digital media professionals are really cool about the technical skillset. They are very cool about the algorithm-driven skill set. But when it is about objective-driven work some way or the other they lag behind. So what are the exact things that an agency expects from a digital marketing professional? What else is needed other than technical skill sets? All these questions need an answer. Well, here I am going to tell you several things that can prove really beneficial for all the digital marketing professionals.

Companies expect professionals who can impact the top line

Companies want professionals who can help in delivering social media campaigns for a product or even for that matter for a person. Being a technology driven person is not enough to sustain your place in an organization.

More of marketing driven less of sales driven

Professionals should have an attitude of creating a brand for themselves and organization as a whole. If they are concerned more about sales in totality then yes they might generate revenue but they would eventually not impact the brand of organization as a whole. For that to happen marketing driven approach is a must. In other words total brand management.

C-Suite Framework

As a professional it is necessary to understand which model does your organization lie in. Is it Business to Business or it comes in the category of Business to Consumer.  Depending on these factor’s the whole C-Suite framework works. The first C that stands for concept tells us about the overall architecture of the organization in other words do you understand the line of business your organization is into. Second C stands for context which means how well you are able to translate that concept in context of your organizational business model. After that comes the third C that is content which is one of the most important factors of an organization. Without an effective content strategy no organization can move ahead hence having proper content strategy and its management is a must in all organizations. Fourth C stands for communication after understanding the concept and converting it into context and creating proper content it is time to communicate. And finally after communicating it comes the fifth C which is coverage. Which can work globally or even for that matter locally.

You might be an effective SEO person or be very good in PPC campaigns. But these things are not enough to become an effective digital marketing professional. For that to happen you need to be good in all the points that I have discussed above.

How Smartphones and Mobile Internet Have Changed Our Lives

20 years ago there weren’t any smartphones and since then a lot of things have changed. Now we can’t even remember the last time we actually didn’t use our smartphone for a whole day. Mobile smart devices and mobile internet are changing the way we do things and how we connect with other people. Let’s have a closer look at how smart devices really affect our everyday life.

Internet and mobile internet

3.2 billion people are now using internet, 2 billion of which are in developing countries. The global mobile broadband market is highly dynamic: market penetration increased 12 times since 2007.

As we see every day, the world is evolving and changing constantly, especially in the tech department: 8 years ago, there weren’t even smart devices for us to use. Back then we didn’t even imagine using devices like smartphones or tablets. Now we can’t imagine living without them.

The use of mobile data has grown more than exponentially in the last 5 years. By the end of 2010 mobile data was twice as much as voice data. From the beginning of 2014 to the beginning of 2015, mobile data usage has grown 55%, a data report from Ericson states. There are now nearly more mobile-cellular subscriptions (around 7 billion) than people in the world. That tells us that the people who have access to mobile internet do access the internet with more than just one mobile device.

How much time do we spend looking at our smartphones?

The average time we spend on our mobile devices daily is 3 hours and 40 minutes and that amount of time does not include the time we spend doing actual phone calls.

According to a Flurry Analytics research, 90% percent of the time we spend on our mobile devices we spend within apps. Out of 1.8 million apps that can be found in the Google Play Store (November 2015) and 1.5 million on the Apple App Store (June 2015), the average user has just 36 apps installed, but only 26% of installed apps are used daily.

25% of installed mobile apps have been used only once by the device owner in the first six months of ownership, as the graphic below shows.

Information we cannot acquire through installed apps, we look up in the mobile web through, guess what? A browser app.

How important is your smartphone?

According to the participants who took part in this survey conducted by Bank of America, they couldn’t last a day without their smartphones.

91% say that their smartphone is very important and for 60% it is even more important than coffee.

For 96% of Millenials (people aged 18-24) the smartphone is very important and for 93% it is definitely more important than deodorant and for 93% more then the toothbrush.We check our mobile devices every 6.5 minutes.

Positive Impact of Digital Media on Businesses

Modern media is no longer confined to a television or radio show, newspaper or advertisement. Instead, today’s media — from text to video and sound — can be saved and shared electronically, using everything from desktop computers to small mobile devices. This electronic dissemination of media has had a powerful impact on the way people communicate for personal reasons, school and even business. Today we are going to talk about positive impact of digital media on businesses.

Faster Information

Thanks to digital media, companies can get their information out to the public faster than ever. Instead of printing inserts and waiting for the Sunday paper to announce their sales, companies now can let the world know about an exciting promotion through email, social networking, their websites and Internet ads.

Greater Reach

Digital media means businesses can reach more customers than ever before. A simple promotion featuring a giveaway or a freebie can earn a business hundreds or thousands of Facebook fans and email and text message subscribers, meaning that the business can send a message to these consumers with just a touch of a button.


Using digital media means using new technology both to create and support the media. New technology can be an asset for your business. When you adopt smartphones and laptops in order to use digital media, you also can positively influence other areas of your business. For example, such mobile technology makes communication among employees much easier.


Thanks to digital media, businesses now have many more options that they can choose from when seeking to get word out about their businesses. Instead of choosing among a TV or radio commercial or a print advertisement, they can now create media that is a combination of audio, visual, text and interactive media. This mixed media can appeal to a larger audience with differentiated preferences.