Cost-Effective Marketing for SMBs

With more and more small businesses getting started allowing India to be a home to 14 million SMBs, brand recognition becomes a huge challenge. Consumers are surrounded with a lot of options to choose from which makes customer retention and brand loyalty really difficult. A popular myth that most small business entrepreneurs carry in their minds is that marketing of a product is always expensive. Many businesses consider marketing budgets as conglomerations of expenses rather than investments.

In reality, marketing is actually an investment because the chances of succeeding for a company are very low unless one gets the word out to their customers. Effective marketing can be done by various cost-effective ways too. Digital marketing is one of the cost-effective marketing tools that generate good results. But there is a wide gap in mapping the marketing need of the business with the digital mediums used for achieving it.

Cost Effective Marketing

Understanding the profile of the customer is again integral for cost-effective marketing. Knowledge of whether the SME is in the manufacturing sector and the products are commodity centered or if it is from service sector plays a significant role in the determining the marketing strategy of that particular SME. Without a thorough understanding of the objectives and expected results from social media for the customer, it is highly difficult to map those expectations with the desired outcomes. Marketing also needs to be targeted upon intangible factors like Good Will, Reputation, etc. to communicate the essence of the organization and tools and platforms like Digital media help in building brands.

Many people also hold this belief that technology is purely technical, which may not be entirely true. Technology also refers to being updated with the advancements happening around. As far as the technical part for technological advancements are concerned there are specialized people present to help around. The primary focus area for SMEs should concentrate on the application aspect of any advancement.Also ensuring the effective utilization of these advancements in the product enhancement and spreading awareness about the product in the minds of its targeted audience.

 

You may look for “The Legendary Series of 7 Hats”

Hat 1 – SMB/MSME Specific,  Sprint 2 – Cost Effective Marketing for SMBs

https://www.youtube.com/watch?v=h-W0Icezyvg

 

Banking and Finance – Not a problem for SMEs anymore

The plan of setting up a small enterprise gives most of us numerous reasons to worry and think why it would not be possible. Out of the bunch, the most important reason picked by most people is that how will the project be financed. Decades ago the situation was really bad when there were limited options for getting a business financed. But with the advent of technology and better global connectivity both physically and virtually, the situation is totally reversed. Today banks and financial institutions are flooded with schemes and plan to loan different business-related projects.

finance logoThe major reason for lack of motivation in many competent people with the entrepreneurial mindset even today is the lack of awareness or proper knowledge on the different public and private schemes available. Continue reading Banking and Finance – Not a problem for SMEs anymore

With Digital transformation comes responsibility: iSoCIAL

There is a goal. It is to make the internet the air that people breathe and the water that people cannot live without. The goal is to innovate and upgrade technology to a level where internet helps people begin their mornings, prepares them for the day, facilitates their daily business and helps them go back to sleep. India alone had close to 460 million internet users in 2016 and it is growing every second.

The use of internet today is not restricted to social media accounts and talks, it is penetrating to different walks of life from online shopping, online tuitions to million dollar worth deals taking place with the help of internet. With this storm of digital transformation, there comes a BIG need to ensure the proper working of this incredible medium.

With this idea in mind, we bring to you iSoCIAL. It stands for International Socialmedia Council for Internet & Allied League. It works towards building thought leadership in Digital/ Social Media and its huge impact our country is about to witness. The time has come for identifying the urgent need of setting credible standards and protocols for digital media and increasing the attention among government bodies given to digital media as an organized entity.

iSoCIAL was created with multiple agenda and focus areas. Some of them are integral to the growth of Digital Media in the right direction. These include building distinction around social media beyond internet marketing, drafting quality norms and certifications, incorporating social media awareness camps and events in colleges, institutes, startup communities and MSMEs events and so on. These will consequently make way to achieve the Prime Minister’s vision of Digital India, Skill India, Start-Up/ Stand Up India and Make in India to move from web 2.0 to 4.0.

To ensure proper coverage to every aspect of social media, iSoCIAL defines 6 HATS ( Chairs of Responsibilities ) and one Trinity hat governing the activities and smooth functioning of all the six hats. Categorizing these areas of digital media under different hats is integral to the overall development of social media platform. Let us try to know what these chair of responsibilities or hats are:

  1. Micro Small & Medium Enterprises (MSMEs)/ Small and medium businesses (SMBs)
  2. Internet of Things (IoT)/Mobile Apps/Mobile location-based
  3. Digital India employability
  4. E-Commerce/Digital/Social & Allied Mediums
  5. Big Data
  6. Corporate Social Responsibility
  7. Trinity

The need is to channelize all the efforts so as to make sure that every aspect gets due diligence for a new and fast evolving platform such as digital media by the people, organizations and the government.

Team iSoCIAL invites you all to be a part of the Digital Revolution, the world is going to witness

Volunteer for iSoCIAL – http://isocialconnect.com/join-isocial/

Happy Learning & Growing 🙂

iSoCIAL’s “The Legendary Series of #7HATS” #HAT2 – IoT Product/Mobile Apps/ Mobile Location Based

iSoCIAL’s

“The Legendary Series of #7HATS”

#HAT2 – IoT Product/Mobile Apps/  Mobile Location Based

Powered by Digitally Next & The Smartech labs

March 10, 2017

iMET Global, Uday Park, New Delhi

iSoCIAL – #international #SocialMedia Council for Internet & Allied League has initiated  the 1st Ever Hangout Series for 10 growing sectors – “The Legendary Series of #7HATS”

It will be a continuous series of #7 Hangout Events with #10 Expert Boards of the following HATS/Sectors :

  • #Hat1: SMB/MSME Specific
  • #Hat2: IoT Product/Mobile Apps/  Mobile Location Based
  • #Hat3: Digital India/Employability
  • #Hat4: E-Commerce/Digital/Social and Allied Mediums
  • #Hat5: Big data
  • #Hat6: CSR
  • #Hat7: The Trinity

 

The 2nd Hangout Event was for #HAT2 – IoT Product/Mobile Apps/  Mobile Location Based

The 2nd  Hangout Series continued for 40  Mins and was chaired by Nishant Sharma and Nalen Anand – Founders Smartech Labs. These 30 mins had sprints of 10 Mins each for the following topics:

  • Introduction to IoT and understanding of IoT- 10mins
  • Elements of IoT – 10mins
  • IoT product development- 10mins
  • IoT Applications and Careers- 10mins
  • Question & Answer round – 10mins

 

For complete video click here https://www.youtube.com/channel/UCpCIVVjJXbDmfReaYd3XfKQ

Stay tuned for the next Hangout of #HAT3 – Digital India/Employability

 

Best Regards

Manpreet Jangra

Learning & Development

iMET Global | Digitally Next | iSoCIAL

www.imetglobal.com | www.digitallynext.com | www.isocialconnect.com

+91-981-040-9943

Press Release “The 1st Ever Hangout Series for SMB/MSME”

iSoCIAL’s
“The Legendary Series of #7HATS”
The 1st Ever Hangout Series for SMB/MSME
Powered by Digitally Next & The Smartech labs

February 26 , 2017
AWFIS, Connaught Place, New Delhi

iSoCIAL – #international #SocialMedia Council for Internet & Allied League has initiated  the 1st Ever Hangout Series for 10 growing sectors – “The Legendary Series of #7HATS”
It will be a continuous series of #7 Hangout Events with #7 Expert Boards of the following
HATS/Sectors :

  1. #Hat1: SMB/MSME Specific
  2. #Hat2: IoT Product/Mobile Apps/  Mobile Location Based
  3. #Hat3: Digital India/Employability
  4. #Hat4:E-Commerce/Digital/Social and Allied Mediums
  5. #Hat5: Big data
  6. #Hat6: CSR
  7. #Hat7: The Trinity

The 1st Hangout Event was for #HAT1 – SMB/MSMEs to stay connected by using the power of
technology to surpass the constraints of regions and country barriers keeping our association live
and kicking.
The motive behind it was to bring all the MSMEs closer at our convenience by simply logging into
respective Hangout IDs by sitting in any part of the world without any hassles of travelling or
logistics.
The 1st Hangout Series continued for 30  Mins and was chaired by Sandipan Ray- CoFounder SMB Connect. These 30 mins had sprints of 10 Mins each for the following topics:

  •   Banking & Finance options- 10 Mins
  •   Cost Effective Marketing- 10 Mins
  •   Networking with Government for schemes & Grants – 10Mins
  •   Question & Answer round – 15Mins

The complete event was facilitated by Deepak Goel – Founder Digitally Next | iMET Global |
iSoCIAL
For complete video click here https://www.youtube.com/channel/UCt4O2Rusgol4BCaIK1ajd8A
Stay tuned for the next Hangout of #HAT2 – IoT Product/Mobile Apps/  Mobile Location Based on March 10,
2017
Best Regards
Manpreet Jangra
Learning & Development
iMET Global | Digitally Next | iSoCIAL
www.imetglobal.com | www.digitallynext.com | www.isocialconnect.com
+91-981-040-9943

VIRTUAL REALITY in Social Media

The world is one big round place, and the problem is, we’ve not been able to enjoy this while watching movies on television. We’ve been looking at a cropped view of it for way too long.

But thanks to new technology advancements in cameras and online algorithms, we can now enjoy this 360-degree world on our smartphones. We can see in front, back, to the left and right, above and below, in full spherical.

VR in Social Media Industry

“Imagine sharing not just moments with your friends online, but entire experiences and adventures.” That’s what Mark Zuckerberg wrote after Facebook acquired Oculus, the virtual reality company, for $2 billion in 2014.

Facebook has already begun incorporating Oculus technology into its 360 Video. It allows users to experience scenes from different angles (looking right, left, up, down, etc.), on both web and mobile devices, creating a more a new real-time experience. Continue reading VIRTUAL REALITY in Social Media

BLOCKCHAIN The Future of Internet

Internet today has penetrated into our lives as never before. We are using it in making our homes, cars, phones and even our coffee maker into smart. In total it has revolutionized our daily life and turned our existence upside down.

But this world created by internet is not that rosy. Recently Gmail accounts of US democratic election candidate – Hillary Clinton’s was hacked. NSA whistleblower Edward Snowden proved NSA’s large-scale spying on American citizens. And now talking about India, here 3.2 million debit cards were compromised.

This is just a minuscule part of a world filled with ‘Fancy Bears’ (Russian hackers), the government authorized illegal spying and online cyber wars which are fought every day. In this situation Blockchain is the future.

What is Blockchain?

Continue reading BLOCKCHAIN The Future of Internet

We need to have a Governing Council to bring Digital-Social Media and Allied entities together

 

In a word, fraternity means brotherhood or helping in times of needs. When there is oneness there is likely to be more strength in opinion, more strength in action, and more strength in character. This is a very simple and obvious fact that, if one person tries his/her hands on some job, s/he will manage much less than what a group will achieve. This, in all simplicity, what fraternity is all about.

Internet and its allied entities like

  1. social media
  2. startups
  3. MSMEs
  4. And of course, students and working professionals like you and me (which are bringing and supporting this change) are the new bright future that this world is going to witness.

MSMEs employ 80% of people in this country and contribute 37% to India’s GDP. Around the world, billions of us use social media every day, and that number is still growing while you are reading this blog. While in case of startups they are changing from disrupters to change enablers. And you and me, we are just sitting over here on our laptops, mobiles, and ipads and supporting this industry through some clicks. Isn’t that amazing? Continue reading We need to have a Governing Council to bring Digital-Social Media and Allied entities together

International Social media Council for Internet & Allied League