Is E-commerce just online shopping?

Flashback to when we were a true 90’s kid and only words like “Pokemon” got us excited, try to think if you had ever heard of the term “E-Commerce”. Had you? I’m guessing NOT until of course, you’re a time-traveler. And back to today, all we hear is the internet and buy and sell and “free shipping” is the word that gets us excited. Things have changed and so have people and their ways of living, which is a good reason enough to promote the virtual ways of living and leading life.

E-commerce image

When we talk about e-commerce most people think that it is about the websites that buy and sell stuff, which is partially true. E-commerce is a much broader term. It includes the following:

  • Services that you exchange with someone on the World Wide Web and get paid for it.
  • Websites that help you buy and sell (Flipkart, Myntra, Snapdeal, AliExpress and so on)
  • Websites that provide you transportation services (Ola, Uber, etc…)
  • Websites that help you find a home
  • Websites that you play a game on and pay for its extra services and so on.

The E-Commerce sector is expanding like a hot air balloon, it might hit a few bumps down the road but it is on the whole, increasing its popularity and worth day-by-day. People are willing to dive in the pool of entrepreneurship because of the success these online startups had shown in the past years and it is making people think if they should invest in these new online startups as they would return their small investments in big bucks. E-Commerce is a word we’ll be hearing a lot in the time to come and it might rise as our “knight in shining armor” if we’re lucky enough because seeing the growth on that graph we’re sure to say that it’ll be one of the biggest things ever.

Happy Learning & Growing J

“What Makes a Market Leader”

“Dream more,
Learn more,
Do more and become more,
You are a LEADER.”
-John Quincy Adams
When you think of setting up a business, what vision do you have in mind? Is it to earn profitability, reduce costs, and build customer loyalty?But what about becoming a market leader? Have you got that covered too? If No, then why not? Jeff Bezos said, “Market Leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.” But sadly today, most of the SMEs do not think of including of becoming a market leader in their vision. When one does not think of reaching the top, chances are growth trajectory of the business takes a downturn and the business does not survive for long.
Let us try and understand a little more as to why this may happen? If a company is a market leader in the category of products or services it manufactures, it means that there is a higher market credibility attached to it, enjoys a larger market share as a consequence but most importantly the company is a trend-setter for its competitors. A market leader leads the market and dictates where the market is going.

Now let us consider the other case where a business simply does what its competitors are doing, what all do you lose on? You lose on market share because you are not bringing anything innovative and you always face the risk of getting eliminated because of fierce competition. For being successful at business one needs to have a sound understanding of the market, and one needs to anticipate. This is where most SMEs and MSMEs fail, they do not anticipate. One needs to think of solutions for problems of tomorrow to be at the top and keep their business flourishing.
Then comes the most important aspect that keeps alive most of the businesses today: Customer loyalty. As bringing in a new customer is so hard these days due to extreme competition so companies focus more on their existing customers and ensuring that they able to retain their customers by providing supreme quality service and value to the enriching customer experience. But the big question that arises in everyone’s mind is how to we retain existing customers? For that the most important and key element is feedback. One must always take feedback to improve standards in order to compete in and become a market leader.
You may look for “The Legendary Series of 7 Hats”
Hat 1 – SMB/MSME Specific, Sprint 3 – What makes a Market Leader

From Internet of People to Internet of Things (Inspired by TEDX Talk – Benson Hougland)

It all began with a dream… A dream to connect people. With this vision in mind Internet, one of the most important and transformative technologies was invented. Internet is like a digital fabric woven into the lives of all of us in one way or another. When people connected through this network, the Internet became Internet of people which transformed the world and now this new internet which is emerging and determined to change the world again, aims at connecting things and hence became Internet of Things (IoT).
One learns about its (IoT) uniqueness when one understands the underlying principle, which is to enable things to share their experience with other things. IoT adds the ability to sense and communicate and touch and control in order to interact and collaborate with other things. Unbelievable it would have been years back. But today, it is possible and it exists. Human beings make use of their five sense to feel and communicate. But when things start to feel, communicate and collaborate it is where the internet of things and the internet of people intersect.
Now did you ever notice that the things that communicate over network with one another were designed decades ago, but how do they communicate now? It’s because of the tools and systems that allow these capabilities to existing devices. Let us try and assess the power this Internet of Things has through one of our daily life instances. What about your smart phone? Ever wondered what all it smartly knows about you? It knows where you are, how many steps you’ve taken, how much light is in the room, it knows how close it is to your face, it knows what you’re saying and it even has an eye so it can see its surroundings and it also has the ability to communicate on a wireless network. All at the same time, genius right?

Internet of People to Internet of ThingsNow let us try and realized how woven we already are in this IoT network already in our day-to-day lives. The arm bracelet that most people wear monitors their sleep cycle and knows the right moment to gracefully wake people up by gently vibrating and blinking a light. At that moment, the bracelet sends a message to the other connected devices that gradually leads to a chain of events happening for instance the coffee maker turns on and the bedside lamp starts brightening. The beauty is that the process ensures optimum resource utilization along with the most effective way to go about a task.
You might be wondering who cares, right? Well to answer this question religiously, big businesses care and they care to the tune of billions of dollars. For instance, Samsung that primarily manufactures smart phones among other things, purchased a company called smart things for 200 million USD and the surprising element is that this company did not even exist 2.5 years ago. Google purchased NEST for 3.2 billion dollars, which was one of the biggest acquisitions in the internet of things space. What is absolutely certain is that IoT is capable of impacting our lives by making it easier but it is yet to discover the magnitude to which it does that.
You may look for “The Legendary Series of 7 Hats”.
Hat-2 Introduction to IoT, its application and scope.

Networking with Government – Schemes & Grants for SMB

When I talk of a country with a large population such as India or China, it is important to question ourselves in what activities should the population engage themselves so that the country can grow and develop as a whole. It has been observed that most countries that have a vast population engage in manufacturing and service industry. The consumption needs of the people are satisfied by the manufacturing sector and to some extent by the imports, whereas the flow of money is regulated by the service sector. A country cannot survive by engaging its people in just one of these activities.

Engaging people in the service industry is a lot easy for any government than engaging them into manufacturing related processes. This is primarily because in the manufacturing of any product or commodity four essential requirements are needed (land, labor, capital, entrepreneur) along with other requirements. To add to this, businesses involve in taking a lot of risk and people are generally not willing to put themselves under any risky situations.
Keeping these points in mind the Indian government under Startup India, Make in India and Skill India initiatives aims to resolve the most common issues that most aspiring entrepreneurs and SMBs face today which is of guidance and financing. But the lack of awareness make SME’s take backseat in contribution to development and are not able to enhance their presence in the market. The information about different schemes and plans initiated by the government can be availed easily through various digital mediums.
Here is the list of 5 most important schemes:
1) Credit Guarantee Fund Scheme for MSEs (CGMSE):
CGMSE is a collateral-free credit that the government provides to the micro and small enterprise (MSE) sector. Both the existing and new enterprises are eligible for this scheme.
2) Credit Link Capital Subsidy Scheme for Technology Upgradation:
Every type of entity — sole proprietorship, partnership, cooperative, private and public limited companies — are eligible for this scheme. Under this scheme, SMEs can avail a loan of up to Rs. 1 crore. It involves a subsidy rate of 15 per cent, which is calculated on the purchase price of plant or machinery.
3) Mini tools room and training centre scheme:
The government has decided to assist state governments to set up Mini Tool Room and Training Centres.
4) National Award scheme:
The ministry of MSME gives away National Awards annually to selected entrepreneurs and enterprises under this scheme.

5) Market Development Assistance Scheme for MSMEs:
The scheme offers funding for the participation by manufacturing SMEs in international trade fairs/ exhibitions under MSME India stall. It also offers funding for the sector-specific market studies.
Help can only be provided if one asks or calls out for it. The Government is extends their support and encourages constructive measures, all you need to do is ask.

You may look for “The Legendary Series of 7 Hats”
Hat 1 – SMB/MSME Specific, Sprint 3 – Government Schemes and Grants for SMBs

Cost-Effective Marketing for SMBs

With more and more small businesses getting started allowing India to be a home to 14 million SMBs, brand recognition becomes a huge challenge. Consumers are surrounded with a lot of options to choose from which makes customer retention and brand loyalty really difficult. A popular myth that most small business entrepreneurs carry in their minds is that marketing of a product is always expensive. Many businesses consider marketing budgets as conglomerations of expenses rather than investments.

In reality, marketing is actually an investment because the chances of succeeding for a company are very low unless one gets the word out to their customers. Effective marketing can be done by various cost-effective ways too. Digital marketing is one of the cost-effective marketing tools that generates good results. But there is a wide gap in mapping the marketing need of the business with the digital mediums used for achieving it.

Cost Effective Marketing

Understanding the profile of the customer is again integral for cost-effective marketing. Knowledge of whether the SME is in the manufacturing sector and the products are commodity centered or if it is from service sector plays a significant role in the determining the marketing strategy of that particular SME. Without a thorough understanding of the objectives and expected results from social media for the customer it is highly difficult to map those expectations with the desired outcomes. Marketing also needs to be targeted upon intangible factors like Good Will, Reputation, etc. to communicate the essence of the organization and tools and platforms like Digital media help in building brands.

Many people also hold this belief that technology is purely technical, which may not be entirely true. Technology also refers to being updated with the advancements happening around. As far as the technical part for technological advancements are concerned there are specialized people present to help around. The primary focus area for SMEs should concentrate on the application aspect of any advancement.Also ensuring the effective utilization of these advancements in the product enhancement and spreading awareness about the product in the minds of its targeted audience.


You may look for “The Legendary Series of 7 Hats”

Hat 1 – SMB/MSME Specific,  Sprint 2 – Cost Effective Marketing for SMBs


Banking and Finance – Not a problem for SMEs anymore

The plan of setting up a small enterprise gives most of us numerous reasons to worry and think why it would not be possible. Out of the bunch, the most important reason picked by most people is that how will the project be financed. Decades ago the situation was really bad when there were limited options for getting a business financed. But with the advent of technology and better global connectivity both physically and virtually, the situation is totally reversed. Today banks and financial institutions are flooded with schemes and plans to loan different business related


finance logoThe major reason for lack of motivation in many competent people with entrepreneurial mind set even today is the lack of awareness or proper knowledge on the different public and private schemes available. However, having knowledge alone is also not enough; for ensuring investment a lot of work needs to be done from the aspiring entrepreneur’s end, in terms of getting an effective business plan and strategy in place, estimating the cost of business, time to achieve break-even and more. Lack of understanding of one’s own business reflects lack of confidence which is why most investors and institutions hesitate to invest even if the business idea is exceptional.

Here, I am bound to raise concern over the dichotomy that exists between the personal and business income of an entrepreneur many a times. At this point it is integral for SMBs and entrepreneurs to maintain their books of accounts and balance sheets in order to take care of profitability. Personal and business wealth always need to go in tandem when one is looking for a long-term and steady growth.

You may look for “The Legendary Series of 7 Hats”

Hat 1 – SMB/MSME Specific,  Sprint-1 – Banking and Finance Options with

With Digital transformation comes responsibility: iSoCIAL

There is a goal. It is to make internet the air that people breathe and the water that people cannot live without. The goal is to innovate and upgrade technology to a level where internet helps people begin their mornings, prepares them for the day, facilitates their daily business and helps them go back to sleep. India alone had close to 460 million internet users in 2016 and it is growing every second.

The use of internet today is not restricted to social media accounts and talks, it is penetrating to different walks of life from online shopping, online tuitions to million dollar worth deals taking place with the help of internet. With this storm of digital transformation, there comes a BIG need to ensure the proper working of this incredible medium.

With this idea in mind we bring to you iSoCIAL. It stands for International Socialmedia Council for Internet & Allied League. It works towards building thought leadership in Digital/ Social Media and its huge impact our country is about to witness. The time has come for identifying the urgent need of setting credible standards and protocols for digital media and increasing the attention among government bodies given to digital media as an organized entity.

iSoCIAL was created with multiple agenda and focus areas. Some of them are integral to the growth of Digital Media in the right direction. These include building distinction around social media beyond internet marketing, drafting quality norms and certifications, incorporating social media awareness camps and events in colleges, institutes, startup communities and MSMEs events and so on. These will consequently make way to achieve the Prime Minister’s vision of Digital India, Skill India, Start Up/ Stand Up India and Make in India to move from web 2.0 to 4.0.

To ensure proper coverage to every aspect of social media, iSoCIAL defines 6 HATS ( Chairs of Responsibilities ) and one Trinity hat governing the activities and smooth functioning of all the six hats. Categorizing these areas of digital media under different hats is integral for the overall development of social media platform. Let us try to know what these chair of responsibilities or hats are:

  1. Micro small & Medium enterprises (MSMEs)/ Small and medium businesses (SMBs)
  2. Internet of Things (IoT)/Mobile Apps/Mobile location based
  3. Digital India employability
  4. E-Commerce/Digital/Social & Allied Mediums
  5. Big Data
  6. Corporate Social Responsibility
  7. Trinity

The need is to channelize all the efforts so as to make sure that every aspect gets due diligence for a new and fast evolving platform such as digital media by the people, organizations and the government.

Team iSoCIAL invites you all to be a part of the Digital Revolution, the world is going to witness

Volunteer for iSoCIAL –

Happy Learning & Growing 🙂

iSoCIAL’s “The Legendary Series of #7HATS” #HAT2 – IoT Product/Mobile Apps/ Mobile Location Based


“The Legendary Series of #7HATS”

#HAT2 – IoT Product/Mobile Apps/  Mobile Location Based

Powered by Digitally Next & The Smartech labs

March 10 , 2017

iMET Global, Uday Park, New Delhi

iSoCIAL – #international #SocialMedia Council for Internet & Allied League has initiated  the 1st Ever Hangout Series for 10 growing sectors – “The Legendary Series of #7HATS”

It will be a continuous series of #7 Hangout Events with #10 Expert Boards of the following HATS/Sectors :

  • #Hat1: SMB/MSME Specific
  • #Hat2: IoT Product/Mobile Apps/  Mobile Location Based
  • #Hat3: Digital India/Employability
  • #Hat4:E-Commerce/Digital/Social and Allied Mediums
  • #Hat5: Big data
  • #Hat6: CSR
  • #Hat7: The Trinity


The 2nd Hangout Event was for #HAT2 – IoT Product/Mobile Apps/  Mobile Location Based

The 2nd  Hangout Series continued for 40  Mins and was chaired by Nishant Sharma and Nalen Anand – Founders Smartech Labs. These 30 mins had sprints of 10 Mins each for the following topics:

  • Introduction to IoT and understanding of IoT- 10mins
  • Elements of IoT – 10mins
  • IoT product development- 10mins
  • IoT Applications and Careers- 10mins
  • Question & Answer round – 10mins


For complete video click here

Stay tuned for the next Hangout of #HAT3 – Digital India/Employability


Best Regards

Manpreet Jangra

Learning & Development

iMET Global | Digitally Next | iSoCIAL | |


Press Release “The 1st Ever Hangout Series for SMB/MSME”

“The Legendary Series of #7HATS”
The 1st Ever Hangout Series for SMB/MSME
Powered by Digitally Next & The Smartech labs

February 26 , 2017
AWFIS, Connaught Place, New Delhi

iSoCIAL – #international #SocialMedia Council for Internet & Allied League has initiated  the 1st Ever Hangout Series for 10 growing sectors – “The Legendary Series of #7HATS”
It will be a continuous series of #7 Hangout Events with #7 Expert Boards of the following
HATS/Sectors :

  1. #Hat1: SMB/MSME Specific
  2. #Hat2: IoT Product/Mobile Apps/  Mobile Location Based
  3. #Hat3: Digital India/Employability
  4. #Hat4:E-Commerce/Digital/Social and Allied Mediums
  5. #Hat5: Big data
  6. #Hat6: CSR
  7. #Hat7: The Trinity

The 1st Hangout Event was for #HAT1 – SMB/MSMEs to stay connected by using the power of
technology to surpass the constraints of regions and country barriers keeping our association live
and kicking.
The motive behind it was to bring all the MSMEs closer at our convenience by simply logging into
respective Hangout IDs by sitting in any part of the world without any hassles of travelling or
The 1st Hangout Series continued for 30  Mins and was chaired by Sandipan Ray- CoFounder SMB Connect. These 30 mins had sprints of 10 Mins each for the following topics:

  •   Banking & Finance options- 10 Mins
  •   Cost Effective Marketing- 10 Mins
  •   Networking with Government for schemes & Grants – 10Mins
  •   Question & Answer round – 15Mins

The complete event was facilitated by Deepak Goel – Founder Digitally Next | iMET Global |
For complete video click here
Stay tuned for the next Hangout of #HAT2 – IoT Product/Mobile Apps/  Mobile Location Based on March 10,
Best Regards
Manpreet Jangra
Learning & Development
iMET Global | Digitally Next | iSoCIAL | |


The world is one big round place, and the problem is, we’ve not been able to enjoy this while watching movies on television. We’ve been looking at a cropped view of it for way too long.

But thanks to new technology advancements in cameras and online algorithms, we can now enjoy this 360 degree world on our smartphones. We can see in front, back, to the left and right, above and below, in full spherical.

VR in Social Media Industry

“Imagine sharing not just moments with your friends online, but entire experiences and adventures.” That’s what Mark Zuckerberg wrote after Facebook acquired Oculus, the virtual reality company, for $2 billion in 2014.

Facebook has already begun incorporating Oculus technology into its 360 Video. It allow users to experience scenes from different angles (looking right, left, up, down, etc.), on both web and mobile devices, creating a more a new real time experience.

Right now, there’s 360 Video available from The Disney Channel and a really cool clip from Star Wars: The Force Awakens. Expect to see more immersive videos in 2017 as publishers and even brands catch up with the technology and begin creating more 360 degree videos.

Oculus VR has already released a new “social” app called Oculus Social Alpha. The virtual movie-watching app allows you to “sit” in a theater and watch a video in real-time with other users. It is entirely changing the meaning of ‘hangout’.


At the Consumer Electronics Show, 360 video and virtual reality (VR) was the big talk of the show, from huge concerns like YouTube and corporate parent Google, to Facebook’s Oculus Rift and camera makers. VR and 360 were there.

If you are a person who wants to see everything, want to hear everything then you are going to love this new face of social media which is painted in the colors of virtual reality and 360 degree videos.

The biggest news is of the $599 Oculus Rift VR headset,  which is on sale now. With the Rift, gamers will get a much wider and expansive view of their worlds than they’ve ever seen before.

Beyond VR for gaming, social media there is a scope of 360 for photography also.

In a speech, YouTube’s Chief Business Officer Robert Kyncl talked about how VR was going to dramatically change the mobile viewing experience. He parsed the current situation by stating that we currently watch 1.5 hours a day of digital video, compared to five hours daily for TV. But he sees digital video surpassing TV within four years, with VR being a huge driver for the shift.

YouTube, has already made an early bet on 360-degree video because it is the first type of video that actually gives you a better experience on mobile than you can have on desktop or on your TV. And since it’s an open secret that mobile video is exploding, formats that lend themselves to mobile storytelling will grow along with them. And virtual reality is the exactly that person.

Acceptance By the industry


The filmmakers are not able to dive into 360 in a big way is the limitations of how 360 video gets made. To get the full view, you usually need to use a bunch of cameras tapped together, and then “stitch” or piece the views together in video editing. That process can take hours, days, even weeks.

Several camera manufacturers looked to solve that issue, with small, consumer-grade cameras that are easier to use and promise to eliminate the stitching issues.

With VR you can teleport people into a new experience and blow their minds. It’s not a question of if, but when it will become adopted by consumers. This is the same type of content that’s made GoPro so successful. If we’re not innovating, we cease to be relevant.

Will 2017 be the year when virtual reality becomes a reality or not, the answer lies in the womb of the future



International Social media Council for Internet & Allied League