Digital storytelling & Brand journalism

We have come a long way, don’t you think? From learning to light a fire & stone hunting to driverless cars, internet of things, smart technology & more. The more we move ahead in time, more automated & mechanized everything gets. Somewhere in the process what we left behind was the essence of why it all began in the first place & the great stories that people shared. Somehow we gave up on the emotional connect that helps us stay attached to one another. But we did not give up on it entirely, did we? The great stories are back with a variety of ways to convey them. Let us see what is storytelling & its benefits to organizations & individuals.

Why stories?

Humans are fundamentally emotional beings & advertising research says that purchase decisions are taken in an emotional state & justified later (to self) as logical.

Digital technologies are increasing the generation gap between different generations. Storytelling can become the bridge & the common thread between them.

What is Digital Storytelling?

Digital storytelling, in simple terms, is conveying the message to a targeted audience by a company, brand or individual using digital mediums & tools in the form of a story, thereby creating an emotional connect with the audience.

What are the tools for Digital Storytelling?

A story can be conveyed to the masses through a lot of tools, thanks to Digital media. Some popular tools for storytelling are:

  1.    Blogs
  2.  Pictures/Photo Albums
  3.    PPT story
  4.    Infographics
  5.    Podcasts   E-books
  6.    Animation & videos

What are the benefits of Digital Storytelling?

Digital Storytelling is the now & the upcoming of marketing. It is extremely helpful in brand building by conveying the attributes of the brand in the form of a story that stays in the minds of people. Further, it is also good for lead generation, building online relationships with stakeholders, online advertising and more.

Be it customer testimonials/case studies, interesting anecdotes or company events, they all have the potential to be converted into interesting business stories. They may be used for a variety of purposes by an organization. Even business stories can be made inspirational.

Most importantly, stories humanize our mechanical world. It is the only hope of us, the only ray of light which will probably stop us from being a generation of idiots.

“I fear the day when technology will surpass our human interaction. The world will have a generation of idiots.” – Albert Einstein.

Learn more in detail about digital storytelling in iSoCIAL’s exclusive video on the same. Click Here:



Skills needed to be a Billionaire

It was in the past that the word “Millionaire” excited us. In today’s world, the only word that excites the society is “Billionaire”. Everybody wants to be a billionaire, some for the money, some for the name, some for the sake of success, and some for all 3, but how to be a billionaire? People have ideas and they have the determination & mindset to do it, but those are not the only skills needed to be a billionaire. Let us check out what elements are a must:

  1. Money Management – One of the most important skills that all the billionaires have in common is – “Money Management”. This is the most important skill because when you start out a business, you have got to know how to handle money and where to and where not to spend it. You have to make sure that you invest it in all the right places. Surely you’ll have some bad experiences along the road but those experiences are the ones that’ll make you understand the right and the wrong.


  1. Sell it right – One should know how to sell if one wants to be in business. It is integral so as to sell the idea of your company or trade to the investors that’ll be financing your dream of a company in the future and to convince your customers that your product is worth spending their hard earned money on.


  1. Born Leader– No billionaire in the history of business has achieved success all on their own, they HAD to have a team to support them in times of difficulty. Every billionaire has a team by their side that’ll help them in growing the company from the bottom up. But a team needs a leader to lead them and allocate work accordingly. Having leadership skills comes in handy when you are handling a small company or a bigger one. Making people listen to you, understand you and follow you is when you’ve attained true leadership.


  1. Count your money well– Most rich people become poor because they don’t know how to handle their accounts. Knowing what your assets and liabilities help a lot of in accounting as well as in decision-making. Knowing when you’re gaining profits or going through some loss also helps. Knowing the basics of accounting always helps in getting a rough idea of what all is going on in the company and keep a check on the unnecessary expenditure.


  1. The right investment – Becoming a billionaire is not easy, but you remain that way if you know where to invest your money so that it could multiply. All the real-time billionaires have some or the other kind of investments elsewhere that help them in maintaining the flow of money. They all have backup plans that keep them safe in times of problems.

Billionaires are not only dedicated but they also are smart. They all have some common traits like they all master in their in their trade because they know how important it is. They all work according to their schedule. They all know how to spend money but only after saving the amount that’s enough to keep them going even if they ever fall off the track. So do you think you have it in you to become a billionaire?

Billionaires are not only dedicated but they also are smart. They all have some common traits like they all master in their in their trade because they know how important it is. They all work according to their schedule. They all know how to spend money but only after saving the amount that’s enough to keep them going even if they ever fall off the track. So do you think you have it in you to become a billionaire?

Are you part of the Big Data revolution?

Did you know that we perform 40,000 search queries every second (on Google alone) which is approximately equal to 1.2 trillion searches per year? In Aug 2015, over 1 billion people used Facebook in a single day. Every minute up to 300 hours of video is uploaded to YouTube alone. By 2020, we will have over 6.1 billion smartphone users globally. There’s an ocean of data flowing all around us. The data volumes are exploding, more data has been created in the past two years than in the entire previous history of the human race. So the big question is, ‘Are we putting this data to any use?’ To frame it in a different way, ‘Can we derive something meaningful out of this magnanimous amount of data around us?
Let us try to find some great derived uses out of the BIG DATA REVOLUTION.

BIG DATA in Healthcare
Until now healthcare sector had been plagued by unsuccessful attempts in utilizing the electronic data to make it cost-effective for both the industry & the customers. However, Big Data has now aided hospitals in using the data collected from a cell phone app, from millions of patients, to allow doctors to use evidence-based medicine. Isn’t that great?
Free public health data and Google Maps have been used by the University of Florida to create visual data that allows for faster identification and efficient analysis of healthcare information, used in tracking the spread of chronic disease.

BIG DATA in Banking & Securities
Big Data has changed the picture for banks & other financial institutions to an extent that they are already heavily dependent on data for trade analytics, pre-trade decision-support analytics, sentiment measurement, Predictive Analytics etc. Banks also rely on big data for risk analytics including; anti-money laundering, demand enterprise risk management, “Know Your Customer”, and fraud mitigation.

BIG DATA in Transportation
God bless Google map and other related apps for making our lives easier. Big data has helped governments in traffic control, route planning, intelligent transport systems, congestion management and so much more. We get to our destinations now despite heavy traffic because the intelligent apps of today use data & GPS to find the most convenient route for us to reach our destinations.
These are just a few of the hundred areas getting impacted by data on an everyday basis. It has also impacted governments and agencies in being impactful & efficient. Well, I am excited about the Big Data Revolution, are you?
Source:, for statistics.

What is lacking in our Education System?

When we ask people on what they feel about the Indian education system, we get diverse opinions. Opinions are often diverse because some areas of our education system are exceptionally well, however some are equally lagging behind. The intent is not to knit a web of words but to know what exactly lacks in our Education System. Let us look into the possible reasons.

Theory vs. Practical

It has been proved by science that the human brain recognizes and remembers pictures, art, and colours more than words and phrases (basically theory stuff), a formula being used around the world for easy and rapid cerebral development. Most of our schools still lack in imparting practical knowledge to the students and avoid using pictures and art as a mode of knowledge and understanding. Innovation is not encouraged.

Less Digitization

Most of our classrooms still use a blackboard, chalk & duster, whereas some students do not even have the privilege of classrooms and they get their education on open grounds with or without a teacher present. Modern-day classrooms across the world make use of the internet, projectors, smart boards and more to bring students at par with the latest developments & inventions across the world, which sadly is not the case in most of the Indian classrooms today.

Less focus on all-round development

I am glad to say that this picture has started changing, but we still have a long way to go. Every parent has to realize that being an engineer or a doctor is not what makes a child successful & these young minds are capable of doing much more than that. Your child can be a soccer player or a drummer and can do so well that he is taken care of for his entire life ahead. The schools have finally started giving the required attention to the all-round development of students by encouraging participation in sports, stage activities and more which will be helpful in taking the students to great heights in the future.
Less knowledge-driven institutions

One sad reality of the educational institutions that is hard to swallow is their business and profit-driven approach. The focus is more on higher admissions, developing curriculum and activities that can derive more profits rather than impart quality education to children. This has to change if we need to shape the future of India the right way & in the right direction. If technology can do wonders in other fields, then why the same technology can’t be used here as well to understand and analyze the statistics of the education system in India. Tools such as Analytics can do wonders in bringing standardization and quality in every school turning every classroom into a SMART classroom. The question that we need to ask ourselves is why haven’t we?

CLOUDS in the virtual SKY…

Our second-grade textbooks made us believe that clouds are formed due to precipitation and exist only in the sky. I would have also laughed at the idea of storing my data on cloud years ago, but I would probably be laughed at if I say I do not know if I can do that today. Even though virtual clouds may be virtual to us but they are very real for hundreds and thousands of companies that host their servers for storage.

So what is this CLOUD storage buzz all about?

By definition, in simple terms cloud storage refers to the digital data storage on multiple remote servers managed by a hosting company. For example, a simple USB comes with different space limitations say 8GB or 16 GB for us to store our data. The cloud is something like this USB given by one company to another company or individual on a payable basis for a specific amount of storage.

How does it help people & companies?

Firstly it saves a lot of space. All the files in the form of files, videos, photos, e-books etc. can be stored in the infinite space of the World Wide Web. The benefit that comes along is that data on the cloud can be managed and accessed from any computer or electronic device anywhere through a cloud computing system interface software.

Which all companies provide cloud storage today?

There are many companies that provide cloud data storage facility. Some of them are Dropbox, Google Drive, Microsoft SkyDrive, SugarSync, YouSendIt and more. Some space comes free and additional space beyond this comes at a charge which varies for every company.

What all areas get impacted through cloud computing?

Cloud computing today is an inexpensive, efficient, flexible alternative to purchasing, running and maintaining in-house computing equipment and software. It also gives you the ability to work anywhere at any time because the information is always at your fingertips. So it saves a lot of additional cost for the companies and individuals.

What are the pros & cons of cloud computing?

Well, like every other product or service cloud computing also comes with its set of pros and cons. Let’s talk about the advantages cloud computing offers. Firstly, data stored can be accessed from anywhere, then cloud creates copies of the data, so if there is any data damage or loss, it is not permanently lost.

But when we talk of the disadvantages that come along, we see that data on the cloud cannot be accessed without internet connectivity. Secondly, it brings a risk of data theft as seen in past couple of incidents. However, the cloud cannot exist if individuals do not trust the companies.

So make use of this technological advancement and be a part of the digital transformation…


It is time to Learn & Adapt, not RUN AWAY.

Why SMBs should/should not transform digitally?

Digital transformation is nothing but creating a competitive advantage for your company by using digital technology. Small and medium businesses get scared when they hear of virtual & augmented reality, internet of things, connected mobility, autonomous vehicles etc. SMBs do not feel the need to adapt with change when they are doing fair but what about tomorrow when we think of long term impact and consider recession or threat of competition? The difference between winners and strugglers is the ability to transform themselves digitally.

What are the prerequisites for Digital Solutions?

SMBs need to figure out what their business goals are: Increase profitability, increase topline revenues, reduce costs or to increase market share. Figure out what is the problem you are trying to solve, and then try and look for the solution to that problem through the process of digital evolution. You don’t have to overhaul your legacy system & completely replace it, you need to see if you can tweak it and it could not always be about technology, it could be about process.

What does digital transformation make you do?

The heart of digital transformation is customer experience design, attune yourself to the needs of the larger community while keeping an ear open for your end customers. Look at your business model and draft a customer journey, put yourself in the shoes of your customer and analyze what experience the customer goes through while using your product or service. At some point in time you have to transform the leadership from being a legacy to a millennial leadership.

So you see, Technology is a monster but it is a friendly monster and is only there to make your task easier. The more you try to learn, the more you will enjoy working with it. Know more in iSoCIAL’s digital transformation video. Click here :


The Wave of Digital Transformation

Is Digital Transformation a Pandora’s Box or a Box of Opportunities?

It has already begun. Yes it has! The wave of Digital Transformation has already become an influential part of our lives. From reading news on apps to online shopping, from online movie streaming to ordering food, from online bank transactions worth millions to booking a ride, we are surrounded by digital avenues everywhere and we make use of it in our everyday life.

 But here comes the big question:

 Where is this transformation headed?

When asked about the same, Stephen Dantas (Founder – Digityll, US) has his opinion to share. He feels these technologies are making people nervous and confused because people find it complex. Whereas digital is actually a tool kit. You use the right tool to fix the right problem at the right time. Digital is a synonym of the pace of change happening in today’s world.

 What are the components of this Digital transformation?

Shephen identifies 4 key components:

1.     Social

2.     Mobile  

3.     Analytics

4.     Cloud

 Does everybody and every business necessarily have to be a part of this transformation?

Well, not necessarily. You become a part of the change when it makes sense for your business or when it gives you the advantage for increasing your potential and achieve more through new technologies thereby providing you prototype solutions for your problems. Not all 4 components may be useful but if even one component impacts your business positively, you should definitely embrace the change then.


Watch iSoCIAL’s video on Digital Transformation to know more. Click Here


How Digital Social Media is Impacting the Employability Factor?

Digital Social Media is a big word with a greater than realized impact on society in today’s time. It is not merely affecting society as a whole but also each and every one of us in one way or another, especially our employability factor.

Want to know how?

It is not a difficult job today to get information on somebody’s online footprint by the way we are connected to the world today and that is when the problem starts – “people can see what you’ve looked for, how others looked for you, your connections, and your conversations, etc. People in the corporate world don’t

spend their time as much at looking at your resume as much as they do looking at your personal social accounts because that is how they are able to analyze the true you and how will you be when under pressure.

Could Digital Social Media also lead the way to losing your job?

It may. Digital Social Media does not only tell the world about who you are and what you do, it allows the world to get a peek inside your mind and your personality in general. It shall tell the people the kind of a person you really  are, all the work that have you previously done, the way you were assessed at your previous job, if you are a team player and more. Knowing the answers to just these questions is sufficient for the employer to make their decision as to hire you or not.

Can Social Media presence also make an employer offer you a job?

The answer is definitely yes, your online presence makes them see you as a star with your amazing fan following on some of the many available platforms. Some employers like a people’s person and that is when you can impress them by creating a popular and friendly online footprint.

So run a check on your Digital Social Media accounts today and start setting them in the right direction, you never know who might be looking into your personal online space at the moment and thinking of hiring you.

]You may also refer to iSoCIAL’s HAT-3 videos on Digital Digital Employability for a deeper understanding.  Click here

The 4 Popular MYTHS in Digital Media

When something new attracts the limelight, whether it is a new face on tabloid or a new brand entering the market or a new technology, they attract a lot of speculation on their way. People speculate because people are discovering and trying to know more about it. This gives the way to MYTHS getting perpetuated. Similar is the case with DIGITAL MEDIA. Let us try and learn more on what are these myths that most people have in their minds.

Digital MediaMYTH 1: Digital Media is technical in nature.

This is not entirely true. While it is correct that tools and other technicalities are required for running a digital media campaign, what is required more of people is for them to understand the functionality of the technology and the knowledge and utility of the different mediums from the client’s point of view.


MYTH 2: Digital Media is Facebook, LinkedIn, Twitter

Digital Media is not just restricted to social media platforms such as Facebook & LinkedIn, but it involves managing the overall presence of a company or person whether it is website, online portals, social media accounts and more.


MYTH 3: Digital Media is only for big companies/ Digital Media is not for SMBs

Every company aims at brand recognition, brand awareness and profitability, it is not just the big companies that want it. So, it does matter how big or small a company you are, digital transformation in the right direction is only going to make your path easier.


MYTH 4: Digital Media is Cheap

Digital Media is not at all cheap, the right word is COST EFFECTIVE as it gives a platform to reach a wider audience through a cost effective strategy. At the same time, it is also true that implementing Digital media marketing may only bear good results with the right optimization strategy that carries the right mix of different aspects of Digital, social media.

Learn more on Digital Media, the right strategy and business objective for Social media marketing in iSoCIAL’s HAT-3 Sprint-3 video and provide your valuable feedback. Click  Here :

What Companies expect from Digital Media Professionals


Businesses today need professionals that understand and work towards achieving the required objectives; whether it is to help the companies in impacting the top line in the form of sales, lead management, lead generation or a more marketing driven approach in terms of brand management.

Digital Marketing


When one talks or refers to brand management, they are not just referring to algorithm driven routine to be followed online, instead they expect from us to understand what total online brand management is. Similarly if the objective is to engage people, companies would expect us to know the deliverables in terms of community engagement using an effective digital media campaign.


Understanding the clients business whether it is more business to business or business to customers is a criticality that digital media professionals tend to give a miss today. Believe me, it makes a lot of difference. So it is imperative to understand the underlying objective with the help of the popular C-suite framework.


  1. CONCEPT refers to understanding the line of business for the client
  2. CONTEXT is the understanding of the business plan of the client’s company
  3. CONTENT is the right content strategy derived from the business plan
  4. COMMUNICATION is the use of different mediums to deliver the client’s content
  5. COVERAGE refers to the targeted audience, it may local/global and so on
  6. CREDIBILITY building involves image management, online reputation management, personal branding and more.

So, put in your efforts and time in first understanding what your client wants from you and what is his business like and then develop a strategy around using the C-suite network.

Refer to iSoCIAL’s HAT3 – Digital India/Employability

Sprint 1, to learn more click here:

International Social media Council for Internet & Allied League