Category Archives: Tech

What Companies Expect of a Digital Media Professional

Most of the digital media professionals are really cool about the technical skillset. They are very cool about the algorithm-driven skill set. But when it is about objective-driven work some way or the other they lag behind. So what are the exact things that an agency expects from a digital marketing professional? What else is needed other than technical skill sets? All these questions need an answer. Well, here I am going to tell you several things that can prove really beneficial for all the digital marketing professionals.

Companies expect professionals who can impact the top line

Companies want professionals who can help in delivering social media campaigns for a product or even for that matter for a person. Being a technology driven person is not enough to sustain your place in an organization.

More of marketing driven less of sales driven

Professionals should have an attitude of creating a brand for themselves and organization as a whole. If they are concerned more about sales in totality then yes they might generate revenue but they would eventually not impact the brand of organization as a whole. For that to happen marketing driven approach is a must. In other words total brand management.

C-Suite Framework

As a professional it is necessary to understand which model does your organization lie in. Is it Business to Business or it comes in the category of Business to Consumer.  Depending on these factor’s the whole C-Suite framework works. The first C that stands for concept tells us about the overall architecture of the organization in other words do you understand the line of business your organization is into. Second C stands for context which means how well you are able to translate that concept in context of your organizational business model. After that comes the third C that is content which is one of the most important factors of an organization. Without an effective content strategy no organization can move ahead hence having proper content strategy and its management is a must in all organizations. Fourth C stands for communication after understanding the concept and converting it into context and creating proper content it is time to communicate. And finally after communicating it comes the fifth C which is coverage. Which can work globally or even for that matter locally.

You might be an effective SEO person or be very good in PPC campaigns. But these things are not enough to become an effective digital marketing professional. For that to happen you need to be good in all the points that I have discussed above.


The world is one big round place, and the problem is, we’ve not been able to enjoy this while watching movies on television. We’ve been looking at a cropped view of it for way too long.

But thanks to new technology advancements in cameras and online algorithms, we can now enjoy this 360 degree world on our smartphones. We can see in front, back, to the left and right, above and below, in full spherical.

VR in Social Media Industry

“Imagine sharing not just moments with your friends online, but entire experiences and adventures.” That’s what Mark Zuckerberg wrote after Facebook acquired Oculus, the virtual reality company, for $2 billion in 2014.

Facebook has already begun incorporating Oculus technology into its 360 Video. It allow users to experience scenes from different angles (looking right, left, up, down, etc.), on both web and mobile devices, creating a more a new real time experience.

Right now, there’s 360 Video available from The Disney Channel and a really cool clip from Star Wars: The Force Awakens. Expect to see more immersive videos in 2017 as publishers and even brands catch up with the technology and begin creating more 360 degree videos.

Oculus VR has already released a new “social” app called Oculus Social Alpha. The virtual movie-watching app allows you to “sit” in a theater and watch a video in real-time with other users. It is entirely changing the meaning of ‘hangout’.


At the Consumer Electronics Show, 360 video and virtual reality (VR) was the big talk of the show, from huge concerns like YouTube and corporate parent Google, to Facebook’s Oculus Rift and camera makers. VR and 360 were there.

If you are a person who wants to see everything, want to hear everything then you are going to love this new face of social media which is painted in the colors of virtual reality and 360 degree videos.

The biggest news is of the $599 Oculus Rift VR headset,  which is on sale now. With the Rift, gamers will get a much wider and expansive view of their worlds than they’ve ever seen before.

Beyond VR for gaming, social media there is a scope of 360 for photography also.

In a speech, YouTube’s Chief Business Officer Robert Kyncl talked about how VR was going to dramatically change the mobile viewing experience. He parsed the current situation by stating that we currently watch 1.5 hours a day of digital video, compared to five hours daily for TV. But he sees digital video surpassing TV within four years, with VR being a huge driver for the shift.

YouTube, has already made an early bet on 360-degree video because it is the first type of video that actually gives you a better experience on mobile than you can have on desktop or on your TV. And since it’s an open secret that mobile video is exploding, formats that lend themselves to mobile storytelling will grow along with them. And virtual reality is the exactly that person.

Acceptance By the industry


The filmmakers are not able to dive into 360 in a big way is the limitations of how 360 video gets made. To get the full view, you usually need to use a bunch of cameras tapped together, and then “stitch” or piece the views together in video editing. That process can take hours, days, even weeks.

Several camera manufacturers looked to solve that issue, with small, consumer-grade cameras that are easier to use and promise to eliminate the stitching issues.

With VR you can teleport people into a new experience and blow their minds. It’s not a question of if, but when it will become adopted by consumers. This is the same type of content that’s made GoPro so successful. If we’re not innovating, we cease to be relevant.

Will 2017 be the year when virtual reality becomes a reality or not, the answer lies in the womb of the future



BLOCKCHAIN The Future of Internet

Internet today has penetrated into our life as never before. We are using it in making our homes, cars, phones and even our coffee maker into smart. In total it has revolutionized our daily life and turned our existence upside down.

But this world created by internet is not that rosy. Recently Gmail accounts of US democratic election candidate – Hillary Clinton’s was hacked. NSA whistleblower Edward Snowden proved NSA’s large scale spying on American citizens. And now talking about India, here 3.2 million debit cards were compromised.

This is just a minuscule part of a world filed with ‘Fancy Bears’ (Russian hackers), government authorized illegal spying and online cyber wars which are fought every day. In this situation Blockchain is the future.


What is Blockchain?

Well Business today says “A blockchain is an anonymous online ledger that uses data structure to simplify the way we transact. Blockchain allows users to manipulate the ledger in a secure way without the help of a third party.”  Went above the head? Relax.

I take Blockchain as the second generation of internet. It is going to be a place where the quantitative ability of internet is transformed into qualitative i.e. more value is generated.

The assets for which Blockchain creates value can be described as financial, legal, physical or electronic.


Where did it started?

In 2008, a cryptographer who goes by the pseudonym Satoshi Nakamoto created a crypto-currency called bitcoin. Bitcoin is a digital currency that allows you to perform peer-to-peer transactions without the help of a third party such as banks.

Although the enthusiasm surrounding bitcoin has waned away. But, and   it’s big but, it has left behind a legacy, a legacy which is going to change the future of internet. The underlying technology of bitcoin has been hailed by the banks. According to India’s leading bitcoin blockchain company Unocoin, blockchain enables two entities that do not know each other to agree that something is true without the need of a third party.


But how does it work?

Let’s try to understand it with an example outside banking system realm. Do you know what is ‘ uberPOOL ’ about?

It is a ride sharing service that you can enjoy by sharing your ride with other passengers. Thus its good for your pocket. But it’s quite scary, atleast for me! What if your co-passenger is a serial killer, or a thief or has been sent by your girlfriend for spying on you (that’s a bit exaggerated that). No offence, but in a country like India where Uber drivers are already landing behind bars for raping passengers and now  you would have to share your ride with complete strangers. You have got two choices, either don’t use uberPOOL or use it with blockchain.


This is how it works. Suppose Saransh wants to share a ride with me.

  1. Saransh will send the request
  2. I’ll be using uberPOOL to tell I want to share my ride. The app will stamp the request with Saransh’s digital signature. It now needs to be verified by blockchain.
  3. Saransh’s request is grouped with other requests that occur at the same time into a block. The block has a unique id, the request time and the id of the previous block in chain.
  4. The block containing Saransh’s request is broadcasted to the entire network to be verified.
  5. Once verified, the block is added to the head of the blockchain, forming a permanent record.
  6. After the verification you get to know if there has been any complain lodged against that person or any necessary stuff.

This is happening while you are reading this !

In a move that could revolutionize trade financing, ICICI Bank said that it has settled an export transaction in minutes as against the usual three days using a custom-made blockchain network with Middle Eastern counterpart, Emirates NBD. This was the first blockchain-based trade payment in India and the bank is now talking to others to grow the network. Apart from it there are several start ups that revolutionizing this sector and bringing into realm of existence Coinsecure, Ezyremit and many more.

Today the technology is yet to mature. It remains to be seen if the expectations can live up to reality.