Category Archives: Blog

How Digital Social Media is Impacting the Employability Factor?

Digital Social Media is a big word with a greater than realized impact on society in today’s time. It is not merely affecting society as a whole but also each and every one of us in one way or another, especially our employability factor.

Want to know how?

It is not a difficult job today to get information on somebody’s online footprint by the way we are connected to the world today and that is when the problem starts – “people can see what you’ve looked for, how others looked for you, your connections, and your conversations, etc. People in the corporate world don’t spend their time as much as looking at your resume as much as they do look at your personal social accounts because that is how they are able to analyze the true you and how will you be when under pressure.

Could Digital Social Media also lead the way to losing your job?

Continue reading How Digital Social Media is Impacting the Employability Factor?

The 4 Popular MYTHS in Digital Media

When something new attracts the limelight, whether it is a new face on tabloid or a new brand entering the market or a new technology, they attract a lot of speculation on their way. People speculate because people are discovering and trying to know more about it. This gives the way to MYTHS getting perpetuated. Similar is the case with DIGITAL MEDIA. Let us try and learn more on what are these myths that most people have in their minds.

Digital MediaMYTH 1: Digital Media is technical in nature.

This is not entirely true. While it is correct that tools and other technicalities are required for running a digital media campaign, what is required more of people is for them to understand the functionality of the technology and the knowledge and utility of the different mediums from the client’s point of view.

 

MYTH 2: Digital Media is Facebook, LinkedIn, Twitter

Digital Media is not just restricted to social media platforms such as Facebook & LinkedIn, but it involves managing the overall presence of a company or person whether it is a website, online portals, social media accounts and more. Continue reading The 4 Popular MYTHS in Digital Media

5 SUPERPOWERS of a Digital Marketing Professional

Why do you think clients allot budgets to agencies? It may be for increasing sales or it may be for facilitating marketing efforts with the intent to derive the right revenues. So as a Digital Media Professional, do you understand business cycle? Have you got the creativity quotient checked? Do you have a performance tracker in place to measure the outcome? Also, do you know that not all things are technical in Digital Media? Topmost drivers of Digital Media are content & visuals.

Digital Marketing Professional

There are essentially 5 key areas or POWERS that sum up Digital Marketing that are:

1st POWER: Web Essentials Management (WEM)

WEM includes anything that relates to the presence of the client such as web portals, websites, microsites, landing page, apps and so on.

 2nd POWER: Visual Impact Management (VIM)

VIM includes all the driven and driving visuals. It is about how effectively one is able to put the tools in place while working on a visual impact strategy. Typography, mind maps or conversational visuals or a YouTube channel with video content. Continue reading 5 SUPERPOWERS of a Digital Marketing Professional

What Companies expect from Digital Media Professionals

WHAT DO BUSINESSES NEED?

Businesses today need professionals that understand and work towards achieving the required objectives; whether it is to help the companies in impacting the top line in the form of sales, lead management, lead generation or a more marketing driven approach in terms of brand management.

Digital Marketing

WHAT DO CUSTOMERS EXPECT FROM DIGITAL MEDIA PROFESSIONALS?

When one talks or refers to brand management, they are not just referring to an algorithm-driven routine to be followed online, instead they expect from us to understand what total online brand management is. Similarly, if the objective is to engage people, companies would expect us to know the deliverables in terms of community engagement using an effective digital media campaign.

WHAT DO DIGITAL MEDIA PROFESSIONALS MISS?

Continue reading What Companies expect from Digital Media Professionals

Is E-commerce just online shopping?

Flashback to when we were a true 90’s kid and only words like “Pokemon” got us excited, try to think if you had ever heard of the term “E-Commerce”. Had you? I’m guessing NOT until of course, you’re a time-traveler. And back to today, all we hear is the internet and buy and sell and “free shipping” is the word that gets us excited. Things have changed and so have people and their ways of living, which is a good reason enough to promote the virtual ways of living and leading life.

E-commerce image

When we talk about e-commerce most people think that it is about the websites that buy and sell stuff, which is partially true. E-commerce is a much broader term. It includes the following:

  • Services that you exchange with someone on the World Wide Web and get paid for it.
  • Websites that help you buy and sell (Flipkart, Myntra, Snapdeal, AliExpress and so on)
  • Websites that provide you transportation services (Ola, Uber, etc…)
  • Websites that help you find a home
  • Websites that you play a game on and pay for its extra services and so on.

The E-Commerce sector is expanding like a hot air balloon, it might hit a few bumps down the road but it is on the whole, increasing its popularity and worth day-by-day. People are willing to dive in the pool of entrepreneurship because of the success these online startups had shown in the past years and it is making people think if they should invest in these new online startups as they would return their small investments in big bucks. E-Commerce is a word we’ll be hearing a lot in the time to come and it might rise as our “knight in shining armor” if we’re lucky enough because seeing the growth on that graph we’re sure to say that it’ll be one of the biggest things ever.

Happy Learning & Growing J

“What Makes a Market Leader”

“Dream more,
Learn more,
Do more and become more,
You are a LEADER.”
-John Quincy Adams
When you think of setting up a business, what vision do you have in mind? Is it to earn profitability, reduce costs, and build customer loyalty?But what about becoming a market leader? Have you got that covered too? If No, then why not? Jeff Bezos said, “Market Leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.” But sadly today, most of the SMEs do not think of including of becoming a market leader in their vision. When one does not think of reaching the top, chances are growth trajectory of the business takes a downturn and the business does not survive for long.
Let us try and understand a little more as to why this may happen? If a company is a market leader in the category of products or services it manufactures, it means that there is a higher market credibility attached to it, enjoys a larger market share as a consequence but most importantly the company is a trendsetter for its competitors. A market leader leads the market and dictates where the market is going.


Now let us consider the other case where a business simply does what its competitors are doing, what all do you lose on? Continue reading “What Makes a Market Leader”

From Internet of People to Internet of Things (Inspired by TEDX Talk – Benson Hougland)

It all began with a dream… A dream to connect people. With this vision in mind Internet, one of the most important and transformative technologies was invented. Internet is like a digital fabric woven into the lives of all of us in one way or another. When people connected through this network, the Internet became Internet of people which transformed the world and now this new internet which is emerging and determined to change the world again, aims at connecting things and hence became Internet of Things (IoT).
One learns about its (IoT) uniqueness when one understands the underlying principle, which is to enable things to share their experience with other things. IoT adds the ability to sense and communicate and touch and control in order to interact and collaborate with other things. Unbelievable it would have been years back. But today, it is possible and it exists. Human beings make use of their five sense to feel and communicate. But when things start to feel, communicate and collaborate it is where the internet of things and the internet of people intersect.
Now did you ever notice that the things that communicate over network with one another were designed decades ago, but how do they communicate now? It’s because of the tools and systems that allow these capabilities to existing devices. Let us try and assess the power this Internet of Things has through one of our daily life instances. What about your smart phone? Ever wondered what all it smartly knows about you? It knows where you are, how many steps you’ve taken, how much light is in the room, it knows how close it is to your face, it knows what you’re saying and it even has an eye so it can see its surroundings and it also has the ability to communicate on a wireless network. All at the same time, genius right?

Internet of People to Internet of ThingsNow let us try and realized how woven we already are in this IoT network already in our day-to-day lives. The arm bracelet that most people wear monitors their sleep cycle and knows the right moment to gracefully wake people up by gently vibrating and blinking a light. At that moment, the bracelet sends a message to the other connected devices that gradually leads to a chain of events happening for instance the coffee maker turns on and the bedside lamp starts brightening. The beauty is that the process ensures optimum resource utilization along with the most effective way to go about a task.
You might be wondering who cares, right? Well to answer this question religiously, big businesses care and they care to the tune of billions of dollars. For instance, Samsung that primarily manufactures smart phones among other things, purchased a company called smart things for 200 million USD and the surprising element is that this company did not even exist 2.5 years ago. Google purchased NEST for 3.2 billion dollars, which was one of the biggest acquisitions in the internet of things space. What is absolutely certain is that IoT is capable of impacting our lives by making it easier but it is yet to discover the magnitude to which it does that.
You may look for “The Legendary Series of 7 Hats”.
Hat-2 Introduction to IoT, its application and scope.

Cost-Effective Marketing for SMBs

With more and more small businesses getting started allowing India to be a home to 14 million SMBs, brand recognition becomes a huge challenge. Consumers are surrounded with a lot of options to choose from which makes customer retention and brand loyalty really difficult. A popular myth that most small business entrepreneurs carry in their minds is that marketing of a product is always expensive. Many businesses consider marketing budgets as conglomerations of expenses rather than investments.

In reality, marketing is actually an investment because the chances of succeeding for a company are very low unless one gets the word out to their customers. Effective marketing can be done by various cost-effective ways too. Digital marketing is one of the cost-effective marketing tools that generate good results. But there is a wide gap in mapping the marketing need of the business with the digital mediums used for achieving it.

Cost Effective Marketing

Understanding the profile of the customer is again integral for cost-effective marketing. Knowledge of whether the SME is in the manufacturing sector and the products are commodity centered or if it is from service sector plays a significant role in the determining the marketing strategy of that particular SME. Without a thorough understanding of the objectives and expected results from social media for the customer, it is highly difficult to map those expectations with the desired outcomes. Marketing also needs to be targeted upon intangible factors like Good Will, Reputation, etc. to communicate the essence of the organization and tools and platforms like Digital media help in building brands.

Many people also hold this belief that technology is purely technical, which may not be entirely true. Technology also refers to being updated with the advancements happening around. As far as the technical part for technological advancements are concerned there are specialized people present to help around. The primary focus area for SMEs should concentrate on the application aspect of any advancement.Also ensuring the effective utilization of these advancements in the product enhancement and spreading awareness about the product in the minds of its targeted audience.

 

You may look for “The Legendary Series of 7 Hats”

Hat 1 – SMB/MSME Specific,  Sprint 2 – Cost Effective Marketing for SMBs

https://www.youtube.com/watch?v=h-W0Icezyvg

 

Banking and Finance – Not a problem for SMEs anymore

The plan of setting up a small enterprise gives most of us numerous reasons to worry and think why it would not be possible. Out of the bunch, the most important reason picked by most people is that how will the project be financed. Decades ago the situation was really bad when there were limited options for getting a business financed. But with the advent of technology and better global connectivity both physically and virtually, the situation is totally reversed. Today banks and financial institutions are flooded with schemes and plan to loan different business-related projects.

finance logoThe major reason for lack of motivation in many competent people with the entrepreneurial mindset even today is the lack of awareness or proper knowledge on the different public and private schemes available. Continue reading Banking and Finance – Not a problem for SMEs anymore

With Digital transformation comes responsibility: iSoCIAL

There is a goal. It is to make the internet the air that people breathe and the water that people cannot live without. The goal is to innovate and upgrade technology to a level where internet helps people begin their mornings, prepares them for the day, facilitates their daily business and helps them go back to sleep. India alone had close to 460 million internet users in 2016 and it is growing every second.

The use of internet today is not restricted to social media accounts and talks, it is penetrating to different walks of life from online shopping, online tuitions to million dollar worth deals taking place with the help of internet. With this storm of digital transformation, there comes a BIG need to ensure the proper working of this incredible medium.

With this idea in mind, we bring to you iSoCIAL. It stands for International Socialmedia Council for Internet & Allied League. It works towards building thought leadership in Digital/ Social Media and its huge impact our country is about to witness. The time has come for identifying the urgent need of setting credible standards and protocols for digital media and increasing the attention among government bodies given to digital media as an organized entity.

iSoCIAL was created with multiple agenda and focus areas. Some of them are integral to the growth of Digital Media in the right direction. These include building distinction around social media beyond internet marketing, drafting quality norms and certifications, incorporating social media awareness camps and events in colleges, institutes, startup communities and MSMEs events and so on. These will consequently make way to achieve the Prime Minister’s vision of Digital India, Skill India, Start-Up/ Stand Up India and Make in India to move from web 2.0 to 4.0.

To ensure proper coverage to every aspect of social media, iSoCIAL defines 6 HATS ( Chairs of Responsibilities ) and one Trinity hat governing the activities and smooth functioning of all the six hats. Categorizing these areas of digital media under different hats is integral to the overall development of social media platform. Let us try to know what these chair of responsibilities or hats are:

  1. Micro Small & Medium Enterprises (MSMEs)/ Small and medium businesses (SMBs)
  2. Internet of Things (IoT)/Mobile Apps/Mobile location-based
  3. Digital India employability
  4. E-Commerce/Digital/Social & Allied Mediums
  5. Big Data
  6. Corporate Social Responsibility
  7. Trinity

The need is to channelize all the efforts so as to make sure that every aspect gets due diligence for a new and fast evolving platform such as digital media by the people, organizations and the government.

Team iSoCIAL invites you all to be a part of the Digital Revolution, the world is going to witness

Volunteer for iSoCIAL – http://isocialconnect.com/join-isocial/

Happy Learning & Growing 🙂