Everything you need to know about Online Reputation Management
What is Online Reputation?
Online Reputation refers to everything from tweet and comments (negative & positive) to likes, replies and more that is written about you or your company online. Reputation involves everything the good, the bad and the ugly.
Why is it so important?
Imagine if you woke up one early morning, gave the newspaper a glance and found a front page negative article about yourself disparaging your reputation and now imagine it never comes down. That is the internet and that is your reputation unless you ensure it is protected by controlling the first ten results on the first page of search engine results.
What is Online Reputation Management (ORM)?
Before you or your product/service are hired, dated or befriended remember you will be googled. 72 percent people trust online reviews as much as personal recommendations from friends & family. In fact 80 percent of the people change their decision after reading a negative review about some product or service. What people are saying about the quality of your business can either make or break you. This is the reason one needs to ensure of a positive and good reputation online.
ORM refers to handling the overall brand image of you or your company in a way that it helps in ensuring a positive feedback from the targeted audience. Your online reputation needs to be under your control.
How does ORM impact my business?
Helping manage customer feedback online has proven to be quite difficult for most business owners until now. Reviews are now considered so important that major search engines and review sites rank each business higher or lower in their local search results based on recent reviews and overall ratings score so the more positive reviews a local business has, the higher they’ll likely appear in the search results and of course the more positive review a local business has the more trustworthy they appear & the more customers they attract over their competition.
Can negative publicity be dealt with online?
Most of the internet is un-moderated & unregulated. Under the pretext of an opinion anyone can publish content without any accountability damaging someone’s reputation. Negative publicity online has become one of the most frustrating challenges among companies and individuals. You don’t need to be a criminal or a bad person to have just one negative item on Google that can send your finances, friends, relationships and career into a tailspin.
Removing information from the internet can seem like an almost impossible task. Well now, it’s possible. There are companies that offer solutions in the form of complete removal of negative and unwanted from online search engines. These services will change companies and individuals fight online defamation, false and malicious complaints, negative media coverage and more.
So get your confidential online reputation score assessment with details of your online presence including positive as well as negative links and finalize a strategy for improvement soon.