Digital storytelling & Brand journalism
We have come a long way, don’t you think? From learning to light a fire & stone hunting to driverless cars, internet of things, smart technology & more. The more we move ahead in time, more automated & mechanized everything gets. Somewhere in the process what we left behind was the essence of why it all began in the first place & the great stories that people shared. Somehow we gave up on the emotional connect that helps us stay attached to one another. But we did not give up on it entirely, did we? The great stories are back with a variety of ways to convey them. Let us see what is storytelling & its benefits to organizations & individuals.
Humans are fundamentally emotional beings & advertising research says that purchase decisions are taken in an emotional state & justified later (to self) as logical.
Digital technologies are increasing the generation gap between different generations. Storytelling can become the bridge & the common thread between them.
What is Digital Storytelling?
Digital storytelling, in simple terms, is conveying the message to a targeted audience by a company, brand or individual using digital mediums & tools in the form of a story, thereby creating an emotional connect with the audience.
What are the tools for Digital Storytelling?
A story can be conveyed to the masses through a lot of tools, thanks to Digital media. Some popular tools for storytelling are:
- Pictures/Photo Albums
- PPT story
- Podcasts E-books
- Animation & videos
What are the benefits of Digital Storytelling?
Digital Storytelling is the now & the upcoming of marketing. It is extremely helpful in brand building by conveying the attributes of the brand in the form of a story that stays in the minds of people. Further, it is also good for lead generation, building online relationships with stakeholders, online advertising and more.
Be it customer testimonials/case studies, interesting anecdotes or company events, they all have the potential to be converted into interesting business stories. They may be used for a variety of purposes by an organization. Even business stories can be made inspirational.
Most importantly, stories humanize our mechanical world. It is the only hope of us, the only ray of light which will probably stop us from being a generation of idiots.
“I fear the day when technology will surpass our human interaction. The world will have a generation of idiots.” – Albert Einstein.
Learn more in detail about digital storytelling in iSoCIAL’s exclusive video on the same. Click Here: https://www.youtube.com/watch?v=j0A55XJM_5Q