Why do you think clients allot budgets to agencies? It may be for increasing sales or it may be for facilitating marketing efforts with the intent to derive the right revenues. So as a Digital Media Professional, do you understand business cycle? Have you got the creativity quotient checked? Do you have a performance tracker in place to measure the outcome? Also, do you know that not all things are technical in Digital Media? Topmost drivers of Digital Media are content & visuals.
There are essentially 5 key areas or POWERS that sum up Digital Marketing that are:
1st POWER: Web Essentials Management (WEM)
WEM includes anything that relates to the presence of the client such as web portals, websites, microsites, landing page, apps and so on.
2nd POWER: Visual Impact Management (VIM)
VIM includes all the driven and driving visuals. It is about how effectively one is able to put the tools in place while working on a visual impact strategy. Typography, mind maps or conversational visuals or a YouTube channel with video content.
3rd POWER: Marketing Content Management (MCM)
The text gives all the interesting deliverables such as blogs, articles, daily updates for Social Media Optimization. Visual in the form of an infographic. Next comes motion which is getting increasingly popular these days in the form of videos or demos of your product.
4th POWER: Internet Marketing
Internet Marketing is more driven by the search engines strategies in place where Pay-per-click (PPC), Search Engine Optimization (SEO) will be a part of it. It could be complemented with Retargeting, Affiliate marketing, Ad sense and more not to forget Email campaigning for impacting overall branding.
5th POWER: Digital Media Campaign Design & Implementation
This power includes areas such as Social Media Optimization (SMO), Online Reputation Management (ORM), and Online Personal Branding.
So as a digital agency or digital marketing employee do you have a sound understanding of all the 5 powers, which is a question you need to ask yourself.
Refer to iSoCIAL’s HAT 3 Sprint 2 – “What Agencies expect from a Digital Marketing Professional” video on Digital employability to learn more. Click here https://www.youtube.com/watch?v=pGVBC5T7Pks