The world is one big round place, and the problem is, we’ve not been able to enjoy this while watching movies on television. We’ve been looking at a cropped view of it for way too long.
But thanks to new technology advancements in cameras and online algorithms, we can now enjoy this 360 degree world on our smartphones. We can see in front, back, to the left and right, above and below, in full spherical.
VR in Social Media Industry
“Imagine sharing not just moments with your friends online, but entire experiences and adventures.” That’s what Mark Zuckerberg wrote after Facebook acquired Oculus, the virtual reality company, for $2 billion in 2014.
Facebook has already begun incorporating Oculus technology into its 360 Video. It allow users to experience scenes from different angles (looking right, left, up, down, etc.), on both web and mobile devices, creating a more a new real time experience.
Right now, there’s 360 Video available from The Disney Channel and a really cool clip from Star Wars: The Force Awakens. Expect to see more immersive videos in 2017 as publishers and even brands catch up with the technology and begin creating more 360 degree videos.
Oculus VR has already released a new “social” app called Oculus Social Alpha. The virtual movie-watching app allows you to “sit” in a theater and watch a video in real-time with other users. It is entirely changing the meaning of ‘hangout’.
At the Consumer Electronics Show, 360 video and virtual reality (VR) was the big talk of the show, from huge concerns like YouTube and corporate parent Google, to Facebook’s Oculus Rift and camera makers. VR and 360 were there.
If you are a person who wants to see everything, want to hear everything then you are going to love this new face of social media which is painted in the colors of virtual reality and 360 degree videos.
The biggest news is of the $599 Oculus Rift VR headset, which is on sale now. With the Rift, gamers will get a much wider and expansive view of their worlds than they’ve ever seen before.
Beyond VR for gaming, social media there is a scope of 360 for photography also.
In a speech, YouTube’s Chief Business Officer Robert Kyncl talked about how VR was going to dramatically change the mobile viewing experience. He parsed the current situation by stating that we currently watch 1.5 hours a day of digital video, compared to five hours daily for TV. But he sees digital video surpassing TV within four years, with VR being a huge driver for the shift.
YouTube, has already made an early bet on 360-degree video because it is the first type of video that actually gives you a better experience on mobile than you can have on desktop or on your TV. And since it’s an open secret that mobile video is exploding, formats that lend themselves to mobile storytelling will grow along with them. And virtual reality is the exactly that person.
Acceptance By the industry
The filmmakers are not able to dive into 360 in a big way is the limitations of how 360 video gets made. To get the full view, you usually need to use a bunch of cameras tapped together, and then “stitch” or piece the views together in video editing. That process can take hours, days, even weeks.
Several camera manufacturers looked to solve that issue, with small, consumer-grade cameras that are easier to use and promise to eliminate the stitching issues.
With VR you can teleport people into a new experience and blow their minds. It’s not a question of if, but when it will become adopted by consumers. This is the same type of content that’s made GoPro so successful. If we’re not innovating, we cease to be relevant.
Will 2017 be the year when virtual reality becomes a reality or not, the answer lies in the womb of the future